GEO & SEO Strategy Director

Obility•Austin, TX

3d•Remote

About The Position

Obility is seeking a GEO & SEO Strategy Director to lead their approach to organic growth in the evolving search landscape, which now includes AI-generated overviews and conversational AI. This role requires a strong SEO foundation (technical health, keyword research, content strategy, analytics) and a focus on understanding how AI search systems retrieve and cite information. The position involves managing a portfolio of B2B clients and developing the agency's GEO methodology, playbooks, and standards for the SEO team. A key aspect of this role is the hands-on use and development of workflows using AI tools like Claude and Claude Code for automation and efficiency.

Requirements

6+ years of progressive SEO experience.
At least two years owning strategy for B2B or enterprise clients, ideally agency-side.
Track record of building a program or practice around GEO, not just running an existing one.
Daily hands-on use of Claude and working knowledge of Claude Code.
Ability to describe workflows built with AI tools and what they replaced.
Deep technical SEO foundation.
Direct experience with off-site visibility work: Reddit, LinkedIn, YouTube, digital PR, review sites, or third-party placements.
Comfort operating without a defined playbook and the judgment to act on test results.
Experience mentoring or setting standards for other strategists.
Hands-on experience with Semrush, SEOmonitor, and emerging AI visibility platforms (AirOps, Profound, Peec).
Familiarity with GA4, Google Search Console, Google Tag Manager, and Looker Studio.
Strong analytical skills and ability to turn data into clear recommendations.
Excellent written and verbal communication, especially with senior stakeholders.
Willingness to publish work: LinkedIn posts, case studies, and internal documentation.
Ability to manage multiple clients and priorities in a fast-paced agency environment.

Nice To Haves

Familiarity with content management systems, especially WordPress.
Experience with B2B buyer journeys and complex sales funnels.
Building automations or agents that go beyond off-the-shelf tools.
Experience contributing to new business pitches or scoping service offerings.

Responsibilities

Own Obility's GEO methodology and set the direction for AI search strategy.
Build playbooks, frameworks, and Claude workflows for the SEO-GEO team.
Mentor SEO strategists and improve the team's GEO capabilities.
Partner with the Director of Growth & Operations on service design and market positioning.
Help scope and price GEO work for new business and participate in sales conversations.
Own AI search strategy for a portfolio of B2B clients, including research, roadmap, execution, and reporting.
Monitor brand visibility and accuracy in AI Overviews, ChatGPT, Claude, Gemini, and Perplexity.
Build content designed for retrieval and synthesis by language models and ranking by Google.
Track AI system sources and work to get clients included.
Develop and execute Reddit strategy, optimizing for community norms and trust.
Optimize LinkedIn company pages and executive profiles for AI answers and search results.
Own YouTube optimization (titles, descriptions, transcripts, chapters) for AI visibility.
Pursue placement in third-party listicles, review sites, directories, and industry publications.
Build Claude skills and Claude Code workflows for SEO and GEO deliverables.
Automate audits, visibility monitoring, reporting pulls, and data cleanup.
Prototype internal tooling where existing platforms are insufficient.
Document and hand off workflows for team use.
Lead technical SEO work: crawlability, indexation, site architecture, internal linking, structured data, and page performance.
Direct keyword research, pillar strategy, and content collections.
Drive on-site content updates to improve client KPIs.
Own SEO and GEO measurement frameworks using GA4, Google Search Console, Looker Studio, Semrush, SEOmonitor, and AI visibility tooling.
Define AI search visibility measurement and reporting standards.
Ensure analytics, tagging, and attribution accuracy.
Build quarterly reports on performance, impact, and next steps.
Proactively surface opportunities.
Assist sales with GEO/SEO assessments for prospects.
Present to senior marketing leaders and C-suite stakeholders.
Act as the senior SEO and GEO voice on client accounts.
Translate AI search concepts into clear recommendations.
Run structured tests on new tactics, tools, and AI search behavior.
Document and share test results internally.
Write case studies from client wins.
Post regularly on LinkedIn about testing and findings.
Contribute to Obility's published content.
Collaborate with Content, Organic Social, Paid Media, Data Reporting, and Customer Success teams.
Integrate SEO and GEO into broader marketing programs.
Involve the SEO team early in methodology development.

Benefits

25 paid days off in your first year
9 paid holidays
Fully remote work policy, work from anywhere
4.5 day work week
100% employer-paid health insurance for employees
100% employer-paid life insurance policy
3% employer contribution to 401(k) retirement plan
12-week paid family/parental leave
20 days paid sabbatical after 7 years
Regular virtual happy hours and game sessions
Once or twice yearly, in-person, company-wide get-togethers
Fun and inclusive company culture that supports employee development and teamwork