Marketing Director of SEO, AEO, & GEO

Digital Room•Los Angeles, CA

6d•Onsite

About The Position

We are actively hiring for the position of Marketing Director of SEO, AEO, & GEO for our plant in Los Angeles, CA. This role involves owning and driving the SEO, AEO, and GEO strategy across all of Digital Room's 10+ e-commerce brands, with a focus on growing organic traffic as a meaningful revenue channel. The position requires leading and developing a team, building and executing an AEO & GEO roadmap to position brands for visibility in AI-generated search results, and developing technical organic optimization strategies. The role also includes overseeing on-page and content strategy, building reporting frameworks, identifying opportunities for AI tools and automation, and partnering cross-functionally with various teams. Staying ahead of the AI search landscape, building an influencer marketing program, and owning the online reputation strategy are also key responsibilities.

Requirements

Bachelor’s degree in marketing, Communications, Business, Computer Science, or a related field required; advanced degree a plus
10+ years of progressive SEO experience, with at least 5 years in a leadership role managing a team
Demonstrated expertise in technical SEO, on-page optimization, and content strategy—with a proven track record of driving measurable organic growth
Hands-on experience with or deep understanding of Generative Engine Optimization (GEO)—how large language models surface content and what it takes to be cited or referenced in AI-generated answers
E-commerce industry experience strongly preferred; experience managing SEO across multiple brands or properties is a significant plus
Experience leading and developing remote or offshore teams
Proficiency in SEO tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Looker or Tableau for reporting
Strong technical foundation: comfortable with HTML, JavaScript SEO considerations, log file analysis, and structured data/schema markup
Familiarity with AI content and automation tools and how they can be applied responsibly to scale search programs
Strong analytical mindset with the ability to synthesize data into clear strategic recommendations for executive audiences
Excellent communication and cross-functional collaboration skills; able to influence stakeholders at all levels

Nice To Haves

Advanced degree a plus

Responsibilities

Own and drive the SEO, AEO, and GEO strategy across all of Digital Room's 10+ e-commerce brands, with a focus on growing organic traffic as a meaningful revenue channel
Lead and develop the team —set direction, provide coaching, establish clear objectives, and conduct performance reviews
Build and execute AEO & GEO roadmap to position Digital Room's brands and content for visibility within AI-generated search results (ChatGPT, Perplexity, Google AI Overviews, Gemini, and others)
Develop and implement technical organic optimization strategies spanning site architecture, crawlability, Core Web Vitals, structured data, and indexation across multiple brand properties
Oversee on-page and content strategy and optimization, partnering with content, product, and engineering teams to ensure best practices are embedded in how we build and publish
Build and maintain reporting frameworks that clearly connect SEO/GEO activity to traffic, revenue, and brand visibility outcomes; present performance and roadmap to executive leadership
Identify and evaluate opportunities to apply AI tools and automation to improve team efficiency, content scaling, and search performance
Partner cross-functionally with Product, Engineering, Content, and Paid Media teams to align organic search strategy with broader marketing and business goals
Stay ahead of the rapidly evolving AI search landscape—monitor platform changes, test new approaches, and continuously adapt strategy to maintain competitive advantage
Build and oversee the influencer marketing program and brand presence across key online forums, partnering with the content/social team to drive authentic engagement that supports organic discovery and brand authority
Own the online reputation strategy across review platforms, forums, and AI-generated brand mentions. Monitoring sentiment and developing proactive programs to strengthen brand credibility and trust signals.