GEO & SEO Manager

Instawork•San Francisco, CA

9h•Hybrid

About The Position

Instawork is seeking a GEO & SEO Manager to own how the company appears in search results, including classic organic search, LLMs, and future search technologies. This is a hands-on role responsible for both GEO and SEO strategy, execution, content briefing, and pipeline generation. The ideal candidate is a curious, resourceful builder who will report to the Director of Growth Marketing.

Requirements

2+ years of direct, hands-on GEO ownership.
Experience with AI answer-engine visibility as a named part of your job, with demonstrable results.
Strong technical SEO expertise, including understanding of site, site architecture, internal linking, crawlability, and indexation.
Fluency with Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush.
Experience with at least one AI-visibility platform such as Profound, Peec, Otterly, or Scrunch—or a tracker built independently.
AI-first builder with experience in new wave platforms like Cursor, Claude, and n8n.
Record of measuring success through pipeline and revenue, not just rankings and traffic.

Nice To Haves

Experience with programmatic or large-scale, template-driven SEO.
Marketplace, B2B SaaS, or staffing/recruiting industry experience, especially in a business with local demand.
Webflow experience.
SQL, Python, or scripting experience for analysis and automation.
Comfort working with APIs.

Responsibilities

Own Instawork's visibility and citation share across AI answer engines for priority topics and in mid-funnel to bottom-funnel lead-generating conversations.
Build and maintain dashboards that measure GEO performance.
Structure content and site architecture for machine retrieval, including content coverage, schema and structured data, extractable answer formats, source authority, and freshness signals.
Identify gaps in Instawork’s visibility across priority AI conversations and create or update content to close them.
Build Instawork’s presence and authority across sources AI platforms reference, including review sites, industry publications, Reddit, Quora, and YouTube.
Own the technical SEO health of our Webflow site, including crawlability, indexation, site architecture, internal linking, redirects, and site speed.
Execute a high-quality backlink strategy that strengthens Instawork’s search authority.
Manage AI agents and automations that expand and refresh existing site templates while maintaining content quality.
Research organic search opportunities and prioritize content and template builds based on potential impact.
Build and maintain performance reporting in Google Search Console, GA4, and our BI stack.
Educate the broader marketing organization on how we will succeed in AI search.
Stay ahead of the AI and GEO curve, both in how we appear in LLMs and how you operate using LLMs in your own day-to-day.

Benefits

Variety of medical, dental, and vision plans with coverage beginning on the date of hire.
Flexible paid time off.
At least 8 paid company holidays annually.
Home office stipend.
Phone stipend.
Commuter stipend.
Supplemental pay on qualified leaves.
Employee health savings accounts (HSA) contribution.
Flexible spending plans.
401K plan.
Perkspot - discount program through Lumity.