GEO & SEO Manager

Instawork • San Francisco, CA

1d • $110,000 - $140,000 • Hybrid

About The Position

Instawork is seeking a GEO & SEO Manager to own how the company appears in search results, including organic search, LLMs, and future search technologies. This is a hands-on role responsible for strategy, technical execution, content briefing, and pipeline generation. The ideal candidate is a curious, resourceful builder who will report to the Director of Growth Marketing.

Requirements

• 2+ years of direct, hands-on GEO ownership, including AI answer-engine visibility with demonstrable results.
• Strong technical SEO expertise, including understanding of site, site architecture, internal linking, crawlability, and indexation.
• Fluency with Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush.
• Experience with at least one AI-visibility platform (e.g., Profound, Peec, Otterly, Scrunch) or a self-built tracker.
• AI-first builder with experience in platforms like Cursor, Claude, and n8n.
• Record of measuring success through pipeline and revenue, not solely rankings and traffic.

Nice To Haves

• Experience with programmatic or large-scale, template-driven SEO.
• Marketplace, B2B SaaS, or staffing/recruiting industry experience, especially with local demand.
• Webflow experience.
• SQL, Python, or scripting experience for analysis and automation.
• Comfort working with APIs.

Responsibilities

• Own Instawork's visibility and citation share across AI answer engines for priority topics and mid-to-bottom funnel lead-generating conversations.
• Build and maintain dashboards to measure GEO performance.
• Structure content and site architecture for machine retrieval, including content coverage, schema and structured data, extractable answer formats, source authority, and freshness signals.
• Identify and address gaps in Instawork's visibility across priority AI conversations by creating or updating content.
• Build Instawork's presence and authority across sources that AI platforms reference, such as review sites, industry publications, Reddit, Quora, and YouTube.
• Own the technical SEO health of the Webflow site, including crawlability, indexation, site architecture, internal linking, redirects, and site speed.
• Execute a high-quality backlink strategy to strengthen Instawork's search authority.
• Manage AI agents and automations to expand and refresh existing site templates while maintaining content quality.
• Research organic search opportunities and prioritize content and template builds based on potential impact.
• Build and maintain performance reporting in Google Search Console, GA4, and the BI stack.
• Educate the broader marketing organization on succeeding in AI search.
• Stay ahead of AI and GEO trends, both in terms of appearance in LLMs and personal operational use of LLMs.

Benefits

• Medical, dental, and vision plans with coverage beginning on the date of hire.
• Flexible paid time off.
• At least 8 paid company holidays annually.
• Home office stipend.
• Phone stipend.
• Commuter stipend.
• Supplemental pay on qualified leaves.
• Employee health savings accounts (HSA) contribution.
• Flexible spending plans.
• 401K plan.
• Perkspot - discount program through Lumity.
• Equity in the form of stock options.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed