General Sales Manager

Swickard Corporation, d/b/a Mercedes-Benz of Wilsonville • Wilsonville, OR

10d • $200,000 - $350,000 • Onsite

About The Position

Swickard Auto Group is seeking a proven General Sales Manager (GSM) with full variable operations ownership to lead one of their flagship luxury stores, Mercedes-Benz of Wilsonville. This role requires a leadership approach built on clarity, process, and accountability, with a focus on developing people and coaching desk managers and sales advisors. The GSM will be responsible for the entire variable operation, including new car, pre-owned, F&I, and digital retail, with accountability for volume, gross, and guest satisfaction. The store is a consistent recipient of Mercedes-Benz's Best of the Best recognition, indicating sustained excellence in sales performance, guest satisfaction, and operational standards. The ideal candidate will have a strong understanding of modern digital retail, CRM utilization, and inventory strategy, while embodying a guest-first mindset and a high Hospitality Quotient.

Requirements

• 3+ years of GSM or senior desk manager experience at a high-volume franchised dealership
• Demonstrates a high HQ (Hospitality Quotient) -- kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
• A leadership approach rooted in clarity, preparation, and steady accountability -- you lead by standard, not by pressure
• Deep experience with modern digital retail, CRM utilization, appointment setting, and structured follow-up processes
• Strong operational instincts around luxury inventory, CPO pipeline management, pricing, and market dynamics
• Proven ability to build and develop high-performing sales teams in a luxury environment
• A guest-first mindset that reflects the Mercedes-Benz brand standard and Swickard's hospitality-first culture

Nice To Haves

• Mercedes-Benz or luxury brand experience strongly preferred -- familiarity with MBZ sales processes, CPO standards, and OEM expectations is a significant advantage

Responsibilities

• Own full variable operations -- leading new car, pre-owned, F&I, and digital retail performance with accountability for volume, gross, and guest satisfaction
• Lead and develop desk managers, BDC leaders, and sales consultants -- transitioning managers into coaches who operate with discipline, consistency, and genuine hospitality
• Implement and sustain a daily execution rhythm built on appointment preparation, rapid lead response, CRM discipline, and structured follow-up
• Own inventory strategy -- managing new-car allocations, Mercedes-Benz CPO pipeline, trade appraisals, used vehicle acquisition and pricing, aging control, and market positioning
• Partner with Fixed Ops and Finance to create seamless guest handoffs and a lifetime relationship with every Mercedes-Benz owner
• Protect and build the store's reputation and OEM relationship -- MBZ Best of the Best standards are a baseline, not a ceiling
• Own the KPIs that define variable performance -- volume, front and back gross, digital close rates, lead response times, and CSI/NPS

Benefits

• Income potential of $200,000 - $350,000+ annually
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Career growth -- strong GSMs at Swickard grow into platform director and executive leadership roles
• The opportunity to lead one of Swickard's most recognized flagship stores
• Employee vehicle purchase and service discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed