General Sales Manager

Bretz RV & Marine • Butte, MT

2d • Onsite

About The Position

As our General Sales Manager (GSM), you’ll lead the Butte dealership’s sales operations. You’ll oversee new and pre-owned sales, guide the Finance & Insurance (F&I) team, and ensure customers receive an exceptional, seamless buying experience. Today’s customers arrive informed and ready to explore. Your mission? Help them find the perfect RV, boat, watercraft, or snowmobile through a thoughtful, needs-based sales process. Your expertise, leadership, and ability to inspire your team will set Bretz apart from the competition.

Requirements

• Proven experience leading sales teams in the RV, marine, automotive, or similar industries.
• Strong knowledge of sales systems, CRM tools, product details, and market trends.
• Ability to motivate and develop a high-performing team.
• Excellent problem-solving skills and a customer-first mindset.
• Willingness to roll up your sleeves and pitch in wherever needed.

Responsibilities

• Lead Sales Operations: Build a culture of accountability and excellence in the sales department. Drive results to meet dealership goals for gross profit, unit volume, and finance penetration.
• Oversee Inventory & Financials: Manage inventory levels, pricing, reconditioning, and lot/showroom presentation. Review deals, resolve “dead deals,” and support deal structuring. Oversee expense management and ensure pay plans, spiffs, and commissions align with company guidelines.
• Develop and Mentor Teams: Coach and grow Sales and F&I teams. Collaborate with leadership to maintain a pipeline of talent for future leadership roles.
• Deliver Customer Excellence: Resolve high-level customer concerns and complex trade or deal issues. Ensure consistent follow-up and a personalized customer experience.
• Drive Marketing & Events: Coordinate promotions and ensure pricing and specials are effectively communicated. Plan and execute off-site shows and on-site events with proper staffing and logistics.
• Cross-Department Collaboration: Work closely with Operations, F&I, Parts, and Service teams to deliver seamless customer experiences.

Benefits

• Excellent earning potential and advancement opportunities.
• Comprehensive medical benefits package with multiple plan options, including vision and dental.
• 401(k) retirement plan with employer match.
• Employee discounts and borrowing program.
• Profit-sharing.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed