General Sales Manager
About The Position
MISCOwater, a UFT company, is a leading Manufacturers' Representative of process equipment for Water, Wastewater, & Industrial treatment across multiple states. We specialize in providing reliable, innovative, and cost-effective solutions for municipal water and wastewater treatment, representing over 50 companies. Due to industry-leading growth, we are seeking an experienced General Sales Manager to lead our commercial operating ecosystem, driving accountability, consistency, and performance across a distributed sales organization. This is an operator-first role, focused on process and resource management, not a traditional sales leadership position. Travel to MISCOwater locations will be required.
Requirements
- 10+ years of sales leadership experience
- Experience working within technical, industrial, manufacturing, or engineered solutions environments preferred
- Proven experience leading and managing distributed sales teams across multiple territories or regions
- Demonstrated success driving revenue growth, sales accountability, and operational performance within a scaling organization
- Strong background in sales operations, process development, forecasting, and resource management
- Experience collaborating cross-functionally with executive leadership, operations, marketing, and other teams
- Strong analytical, organizational, and communication skills with exceptional attention to detail
Responsibilities
- Own the Commercial Operating System, establishing and enforcing consistent sales cadence, driving CRM discipline and pipeline hygiene, standardizing opportunity tracking and forecasting, and implementing KPIs and performance dashboards.
- Lead Forecasting & Pipeline Integrity by consolidating territory forecasts, holding Area Sales Managers (ASMs) accountable for forecast quality, monitoring pipeline coverage and conversion, and providing forward revenue visibility.
- Own Performance Management by defining performance expectations, managing/partnering on performance reviews, driving PIPs and sales personnel decisions in partnership with ASMs, and aligning compensation with outcomes.
- Lead Hiring & Talent Development by owning the end-to-end hiring process, partnering with ASMs on hiring decisions, coordinating onboarding with the Director of Sales Performance, and building sustainable talent retention and pipeline.
- Manage Escalations by serving as the primary escalation point, resolving customer, OEM, and internal conflicts, and maintaining alignment and accountability.
- Drive OEM Performance by owning Tier 2 OEM performance, conducting OEM reviews, driving corrective actions, and supporting Tier 1 relationships with the President.
- Partner with ASMs to support territory planning, guide execution without taking over deals, and ensure consistency in engagement and prioritization.
- Oversee Marketing by owning the marketing plan and execution, coordinating digital tools and branding, and supporting pipeline generation.
- Liaise with IT by acting as the commercial IT interface, ensuring CRM and systems functionality, and improving the sales technology stack.
- Execute Risk Mitigation by supporting risk planning, driving execution of mitigation strategies, and managing commercial risks proactively.
Benefits
- Base plus an annual performance based bonus
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
