General Sales Manager
About The Position
ProCraft is a full-service residential construction company seeking a General Sales Manager for its Raleigh market. This role is responsible for leading and developing an established sales team to significantly improve performance and achieve profitable growth targets. The ideal candidate will focus on building a strong sales organization capable of consistently exceeding goals through effective people development, coaching, resource provision, accountability, lead management, and execution improvement. The company's mission is to restore trust in residential construction by setting high standards of professionalism and craftsmanship, aiming to serve 32,000 homeowners by 2032. The Raleigh market is a major operation, projected to serve approximately 100 homeowners per quarter, and this role is crucial for its continued expansion and success.
Requirements
- Five or more years leading teams in construction, remodeling, roofing, restoration, home services, or a comparable sales organization.
- Proven record of driving profitable sales performance through a team.
- Experience recruiting, onboarding, training, coaching, and holding salespeople accountable.
- Strong understanding of lead management, pipeline management, and sales execution.
- Competitive, hands-on, and comfortable being measured by numbers.
- Willing to be in the field coaching alongside the team.
- Comfortable having difficult conversations while remaining a genuine supporter of your people.
- Able to diagnose why a representative is struggling and help create a path forward.
- Desire to build something for the long term.
- Reliable transportation.
- Live in or near the Raleigh, NC service area.
Responsibilities
- Recruit, onboard, train, coach, and manage field sales representatives.
- Develop productive representatives and help new hires progress through their ramp successfully.
- Provide representatives with the coaching, resources, and field support they need to succeed.
- Run sales meetings, one-on-ones, pipeline reviews, and scorecard accountability sessions.
- Coach in the field through ride-alongs, inspections, in-home appointments, and live sales situations.
- Ensure leads are assigned quickly and worked consistently.
- Identify individual rep struggles and coach them toward improvement.
- Remove obstacles hindering top performers.
- Challenge top performers to continue growing.
- Protect team culture and retain productive representatives.
- Monitor appointments, offers, agreements, Sold production, and homeowners served.
- Provide leadership support in difficult opportunities without taking ownership from the rep.
- Facilitate smooth transitions of opportunities through a clean and profitable production handoff.
- Collaborate closely with Inside Sales, Design, Estimating, Production, and Collections teams.
- Elevate the standard for professionalism, accountability, and execution across the Raleigh market.
Benefits
- W2 leadership position in ProCraft's largest market
- Base salary plus objective performance compensation
- Strong six-figure earning opportunity with meaningful upside for exceptional performance
- Quarterly bonuses for reaching and exceeding Raleigh's Sold-production baseline
- Annual performance bonus tied to team results, homeowners served, and management execution
- $25,000 annual Wealth Bank opportunity at target performance, with long-term vesting that becomes accessible cash
- Company gas card for approved business fuel
- Company contribution toward individual healthcare
- Paid time off
- Proven recruiting, training, sales, and accountability systems
- Support from Inside Sales, Design, Estimating, Production, and Collections
- Clear opportunity to grow into broader market, state, and regional leadership as ProCraft expands
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
