General Manager - Optical

National Vision•Lone Tree, CO

About The Position

The General Manager leads an Eyeglass World store, overseeing day-to-day operations and setting a customer-first, results-oriented culture. The role includes staffing, inventory, bookkeeping, planning, policy enforcement, team development, performance oversight, and ensuring excellent customer and patient experiences. The General Manager partners with the Doctor to support patient care, maintains store quality and safety standards, communicates with the District Manager, and carries out marketing, merchandising, and promotional initiatives. The role also manages budgets and supplies, recruits and retains associates, schedules employees according to business needs, evaluates performance, and maintains compliance and accurate records. Certain duties may vary by location based on state licensing or credential requirements. Stores are closed on Sundays.

Requirements

At least 5 years of retail experience.
Proven ability to lead, coach, and build strong associate relationships.
Strong communication, organization, and problem-solving skills.
Passion for providing exceptional customer service and driving sales.
Solid understanding of store operations and business performance.
Optical license required in applicable states.

Nice To Haves

Supervising experience.
Knowledge of the optical industry.
Bachelor’s degree or equivalent experience.

Responsibilities

Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
Lead, train, and develop associates through coaching, feedback, and growth opportunities.
Monitor store performance and guide associates in delivering excellent customer and patient experiences.
Partner with the Doctor to support the highest level of patient care.
Conduct store audits and uphold quality, merchandising, and service standards.
Maintain communication with the District Manager and provide accurate reporting.
Ensure the store and facility meet corporate and safety standards.
Execute marketing, merchandising, and promotional initiatives according to brand standards.
Manage budgets, supplies, and inventory to meet financial goals.
Recruit, hire, and retain talent, and create schedules based on business needs and store traffic.
Coach the team toward sales and service excellence by leading by example.
Provide timely feedback and performance evaluations and address issues proactively.
Ensure compliance with company policies and maintain accurate associate files and records.