General Manager

Sonsray•Yuma, AZ

13d•Onsite

About The Position

The General Manager oversees all operations of an agricultural equipment dealership, including sales, service, parts, new equipment sales, store performance, and overall profitability. The role drives market growth, strengthens customer relationships, and ensures best-in-class service across departments. The General Manager leads dealership teams, manages daily operations and full profit-and-loss responsibilities, develops employees, and builds relationships with customers, manufacturers, vendors, and internal teams. The position is based in Yuma, Arizona, and requires travel to customer sites, industry events, and other store locations as needed.

Requirements

At least 5 years of experience, including proven leadership managing multiple operational areas such as sales, service, and parts within an agricultural, construction, or equipment dealership environment.
Strong business development and market growth experience with measurable results.
Demonstrated success recruiting, developing, and leading high-performing teams.
Solid understanding of financial metrics, forecasting, and P&L management.
Excellent relationship-building, communication, and customer service skills.
Strong problem-solving skills and ability to make confident, data-driven decisions.
Proficiency in standard business applications, including Microsoft Office, Google Workspace, and CRM systems.
Must be at least 21 years of age.
Valid driver’s license required for company driving purposes.
Willingness to travel to customer sites, industry events, and other store locations as needed.

Responsibilities

Lead the Parts & Service Managers and Sales Department in a collaborative, high-performance environment.
Oversee daily store operations and ensure alignment with company goals, processes, and safety standards.
Recruit, mentor, and develop employees.
Monitor store performance metrics and implement corrective action plans when necessary.
Identify business opportunities and increase market penetration in the agricultural equipment market.
Strengthen service and parts operations to improve customer satisfaction, retention, and operational efficiency.
Build, support, and grow the new and used equipment sales department to expand market share.
Maintain and grow relationships with key accounts, growers, and agricultural customers through regular visits and engagement.
Manage the dealership’s full P&L and drive profitability across departments.
Develop and manage budgets, forecasts, and financial performance metrics.
Review customer receivables and ensure compliance with accounts receivable and collection policies.
Maintain professional relationships with internal teams, other store locations, manufacturers, and vendor partners.
Ensure company policies, procedures, and safety regulations are followed.
Comply with equipment and safety regulations and operate vehicles within prescribed limits.
Perform other duties as assigned to support dealership goals.

Benefits

Medical coverage with PPO and HSA options.
Dental, vision, and life insurance provided at no cost.
401(k) with competitive employer contributions.
80 hours of annual vacation, increasing with years of service.
Uniforms provided annually.
Annual boot voucher of $175.
One paid day off annually for community volunteer work.
Birthday meal provided by Sonsray.
Annual holiday party, including covered airfare and hotel for employees and a guest.
Emphasis on company growth and employee development.
Open-door policy with active owner and management involvement.