General Manager - Optical

National Vision • Indianapolis, IN

23d

About The Position

The General Manager leads the store and is responsible for its overall success, sales, and profitability. The role oversees store operations, financial performance, team leadership, merchandising, training, and patient care, while fostering a positive, high-energy environment centered on exceptional service and teamwork. The General Manager partners with the Doctor to support high-quality patient care and communicates with the District Manager regarding store performance and reporting. Duties may vary in locations where state laws require specific licenses or credentials.

Requirements

• At least 5 years of retail experience.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Nice To Haves

• Supervisory experience.
• Knowledge of the optical industry.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
• Lead, train, coach, and develop associates through feedback and growth opportunities.
• Monitor store performance and guide associates in delivering outstanding customer and patient experiences.
• Partner with the Doctor to ensure patients receive a high level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reports.
• Ensure the store and facility meet corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain talent, and create schedules based on business needs and store traffic.
• Lead by example and coach the team toward sales and service excellence.
• Provide timely feedback and performance evaluations, addressing issues proactively.
• Ensure company-policy compliance and maintain accurate associate files and records.

Benefits

• Health and dental insurance.
• 401(k) retirement savings with company match.
• Stock purchase plan.
• Flexible spending account.
• Paid time off and company holidays.
• Parental leave.
• Employee eyewear discount.
• Short- and long-term disability insurance.
• Life insurance.
• College scholarship program.
• Training programs and access to educational courses.
• Internal promotion and career advancement opportunities.
• Competitive pay and bonus opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed