General Manager - Optical

National Vision • Dothan, AL

3d

About The Position

The General Manager is responsible for the overall success, sales, and profitability of an America’s Best store. The role oversees all aspects of store operations, including financial performance, team leadership, merchandising, training, and patient care, while creating a positive, high-energy environment focused on exceptional service and teamwork.

The General Manager leads, coaches, and develops associates; manages staffing, budgets, inventory, and schedules; and monitors store performance. The role partners with the Doctor to support high-quality patient care, upholds corporate, safety, merchandising, and service standards, and maintains communication and reporting with the District Manager. Duties and work practices may vary by location to meet state licensing or credential requirements.

Requirements

• At least 5 years of retail experience.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Nice To Haves

• Supervisory experience.
• Knowledge of the optical industry.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
• Lead, train, coach, and develop associates, providing feedback and growth opportunities.
• Monitor store performance and guide associates in delivering excellent customer and patient experiences.
• Partner with the Doctor to ensure patients receive a high level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain talent, and create schedules based on business needs and store traffic.
• Provide timely feedback and performance evaluations and address issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Benefits

• Health and dental insurance.
• 401(k) retirement savings with company match.
• Stock purchase plan.
• Flexible Spending Account.
• Paid time off and company holidays.
• Parental leave.
• Employee eyewear discount.
• Short- and long-term disability insurance.
• Life insurance.
• College scholarship program.
• Training programs and access to educational courses.
• Emphasis on internal promotions and career advancement.
• Competitive pay and bonus opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed