General Manager - Optical
About The Position
The General Manager is responsible for the overall success, sales, and profitability of an America’s Best store. The role oversees store operations, financial performance, team leadership, merchandising, training, and patient care, while creating a positive, high-energy environment where service and teamwork thrive. The General Manager partners with the Doctor to support quality patient care and works with the District Manager to communicate store performance and provide accurate reporting. Duties and work practices may vary to comply with state licensing or credential requirements.
Requirements
- At least 5 years of retail experience.
- Proven ability to lead, coach, and build strong associate relationships.
- Strong communication, organization, and problem-solving skills.
- Passion for providing exceptional customer service and driving sales.
- Solid understanding of store operations and business performance.
Nice To Haves
- Supervisory experience preferred.
- Knowledge of the optical industry preferred.
- Bachelor’s degree or equivalent experience preferred.
Responsibilities
- Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
- Lead, train, coach, and develop associates through feedback and growth opportunities.
- Monitor store performance and guide associates in delivering strong customer and patient experiences.
- Partner with the Doctor to ensure patients receive a high level of care.
- Conduct store audits and uphold quality, merchandising, and service standards.
- Maintain open communication with the District Manager and provide accurate reporting.
- Ensure the store and facility meet corporate and safety standards.
- Execute marketing, merchandising, and promotional initiatives according to brand standards.
- Manage budgets, supplies, and inventory to meet financial goals.
- Recruit, hire, and retain talent, and create schedules based on business needs and store traffic.
- Coach the team toward sales and service excellence and provide timely performance feedback and evaluations.
- Address performance issues proactively and maintain compliance with company policies.
- Maintain accurate associate files and records.
Benefits
- Competitive pay and bonus opportunities.
- Health and dental insurance.
- 401(k) retirement savings with company match.
- Stock purchase plan.
- Flexible spending account.
- Paid time off and company holidays.
- Parental leave.
- Employee eyewear discount.
- Short- and long-term disability insurance.
- Life insurance.
- College scholarship program.
- Training programs and access to educational courses.
- Internal promotion and career advancement opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
