General Manager

Oscar Mobility B.V. • Eau Claire, WI

7h • Hybrid

About The Position

Oscar Mobility is seeking a General Manager to lead its US business. The role will strengthen performance in Wisconsin, build the US team, and lead expansion across the Midwest and into new states. The General Manager will own US strategy and P&L in close collaboration with Oscar’s global leadership team, combining commercial leadership, operational execution, and market development. The position is US-based and hybrid, with Wisconsin or Minnesota preferred, and requires regular travel within the US.

The role includes determining where Oscar should compete, setting investment priorities and growth and profitability targets, managing budgets and KPIs, and leading expansion from market assessment and partner acquisition through launch and ramp-up. The General Manager will lead and develop teams across sales, partner management, and customer service, adapting Oscar’s model to the US market and working with product, operations, marketing, and leadership on necessary changes. The General Manager will also grow the dealership partner network, improve existing locations, and spend time in the field with partners and customers.

Oscar Mobility describes its model as an asset-light, data-driven platform that helps dealerships and workshops generate revenue from idle vehicles through rental and subscription services. The company has more than 650 locations across the US and Europe and works with dealerships at more than 45 locations in Wisconsin. The US team currently has 6–7 employees.

Requirements

• Relevant experience in automotive and/or marketplaces, potentially from dealerships, OEMs, rental, leasing, mobility, marketplaces, or another platform business model.
• Experience leading a team and creating clarity, accountability, and momentum in a fast-moving scale-up.
• Execution-focused approach, with a willingness to launch, learn, and improve quickly.
• Comfort with dashboards, unit economics, and operational data, and ability to use evidence to make decisions quickly.
• Direct, honest, and collaborative working style, including raising issues with concrete improvements and owning solutions.
• Commercial operating experience and a builder’s instinct; may have led a region, business unit, or major growth initiative.
• Ability to lead the US business, develop the team, and support expansion across states.
• Willingness to travel regularly within the US.

Nice To Haves

• Experience owning or co-owning a P&L or budget.
• Location in Wisconsin or Minnesota is preferred.

Responsibilities

• Own the US growth plan and overall business performance.
• Set US strategy, determine where to compete, prioritize investment, and establish growth and profitability targets in alignment with the global leadership team.
• Own the US P&L, driving revenue growth, managing costs, and improving profitability through budgets and KPI management.
• Lead expansion into new states, including market assessment, partner acquisition, launch, and ramp-up.
• Work with relevant specialists to establish regulatory and operational readiness and validate demand and unit economics before scaling.
• Lead and develop the US team across sales, partner management, and customer service; establish accountability and repeatable operating processes, and hire according to business needs and budget.
• Represent the US market within Oscar and identify differences in dealer economics, customer behavior, regulation, pricing, marketing, and operating practices compared with Europe.
• Identify changes needed to Oscar’s product, processes, commercial model, and go-to-market approach for the US, and work with product, operations, marketing, and leadership to implement them.
• Identify constraints on growth related to supply, demand, partner engagement, or execution, and coordinate appropriate commercial, operational, or marketing responses.
• Lead sales and partner development efforts and build trusted relationships with dealerships and dealer groups to grow the partner network.
• Spend time in the field with partners and customers to understand adoption, retention, utilization, and local performance drivers.

Benefits

• Competitive salary and compensation package.
• Real ownership from day one and direct impact on commercial performance, operating model, team, and expansion roadmap.
• Opportunity to shape Oscar’s US growth, including new states, playbooks, and its growth engine.
• Direct access to and collaboration with Oscar’s founder and global leadership team.
• Fast-moving, execution-first culture that values measurable results, practical processes, and quick testing of ideas.
• International exposure through collaboration with teams across Denmark, the Netherlands, Spain, Germany, France, and Belgium.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed