General Manager - Optical

National Vision•Fayetteville, NC

About The Position

America’s Best, part of National Vision, is hiring a General Manager to lead the overall success, sales, and profitability of an optical retail store. The role oversees store operations and financial performance while leading the team and supporting high-quality patient care. The General Manager is responsible for creating a positive, high-energy environment where exceptional service and teamwork thrive. The position involves managing staffing, inventory, bookkeeping, budgets, planning, merchandising, training, and compliance with company policies and standards. The General Manager partners with the Doctor to ensure patients receive a high level of care, maintains communication with the District Manager, and ensures the store and facility meet corporate and safety requirements. Duties and work practices may vary by location to comply with state licensing or credential requirements.

Requirements

5+ years of retail experience.
Proven ability to lead, coach, and build strong associate relationships.
Strong communication, organization, and problem-solving skills.
Passion for providing exceptional customer service and driving sales.
Solid understanding of store operations and business performance.

Nice To Haves

Supervising experience preferred.
Knowledge of the optical industry preferred.
Bachelor’s degree or equivalent experience preferred.

Responsibilities

Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
Lead, train, coach, and develop associates, providing feedback and growth opportunities.
Monitor store performance and guide associates in delivering outstanding customer and patient experiences.
Partner with the Doctor to ensure patients receive a high level of care.
Conduct store audits and uphold quality, merchandising, and service standards.
Maintain open communication with the District Manager and provide accurate reporting.
Ensure the store and facility meet corporate and safety standards.
Execute marketing, merchandising, and promotional initiatives according to brand standards.
Manage budgets, supplies, and inventory to meet financial goals.
Recruit, hire, and retain talent, and create schedules based on business needs and store traffic.
Provide timely feedback and performance evaluations and address issues proactively.
Ensure compliance with company policies and maintain accurate associate files and records.