General Manager - Optical

National Vision•Duluth, GA

About The Position

America’s Best, part of National Vision, is seeking a General Manager to lead a store team and deliver a strong experience for patients and associates. The General Manager is responsible for the store’s overall success, sales, and profitability, overseeing operations, financial performance, team leadership, merchandising, training, and patient care. The role fosters a positive, high-energy environment centered on exceptional service and teamwork. The General Manager manages daily store operations, budgets, staffing, inventory, and performance; recruits, hires, trains, coaches, and retains associates; and ensures the store meets company, quality, merchandising, service, and safety standards. The role partners with the Doctor to support high-quality patient care and maintains communication and reporting with the District Manager. Duties and work practices may vary in locations where state laws require certain responsibilities to be performed by people with specific licenses or credentials.

Requirements

At least 5 years of retail experience.
Proven ability to lead, coach, and build strong associate relationships.
Strong communication, organization, and problem-solving skills.
Passion for providing exceptional customer service and driving sales.
Solid understanding of store operations and business performance.

Nice To Haves

Supervising experience preferred.
Knowledge of the optical industry preferred.
Bachelor’s degree or equivalent experience preferred.

Responsibilities

Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
Lead, train, and develop associates through ongoing coaching, feedback, and growth opportunities.
Monitor store performance and guide associates in delivering outstanding customer and patient experiences.
Partner with the Doctor to ensure patients receive a high level of care.
Conduct store audits and uphold quality, merchandising, and service standards.
Communicate with the District Manager and provide accurate reporting.
Ensure the store and facility meet corporate and safety standards.
Execute marketing, merchandising, and promotional initiatives according to brand standards.
Manage budgets, supplies, and inventory to meet financial goals.
Recruit, hire, and retain associates, and create schedules based on business needs and store traffic.
Coach the team by example toward sales and service excellence.
Provide timely feedback and performance evaluations, and address issues proactively.
Ensure compliance with company policies and maintain accurate associate files and records.