General Manager - Optical

National Vision•Boynton Beach, FL

About The Position

The General Manager leads an Eyeglass World store, overseeing daily operations and building a customer-first culture focused on results and quality eye care. The role includes staffing, inventory management, bookkeeping, planning, enforcing company policies, and ensuring the store and facility meet corporate and safety standards. The General Manager coaches and develops associates, monitors store performance, and works with the Doctor to support high-quality patient care. The role also covers audits, marketing and merchandising initiatives, budgets, recruiting, scheduling, performance feedback, and accurate reporting to the District Manager. Duties and work practices may vary in locations where state laws require certain responsibilities to be performed by people with specific licenses or credentials.

Requirements

At least 5 years of retail experience.
Knowledge of the optical industry is required.
Proven ability to lead, coach, and build strong associate relationships.
Strong communication, organization, and problem-solving skills.
Passion for exceptional customer service and driving sales.
Solid understanding of store operations and business performance.
Optical license required in applicable states.

Nice To Haves

Supervising experience preferred.
Bachelor’s degree or equivalent experience preferred.

Responsibilities

Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
Lead, train, and develop associates through coaching, feedback, and growth opportunities.
Monitor store performance and guide associates in delivering strong customer and patient experiences.
Partner with the Doctor to support high-quality patient care.
Conduct store audits and uphold quality, merchandising, and service standards.
Maintain communication with the District Manager and provide accurate reporting.
Ensure the store and facility meet corporate and safety standards.
Execute marketing, merchandising, and promotional initiatives according to brand standards.
Manage budgets, supplies, and inventory to meet financial goals.
Recruit, hire, and retain associates, and create schedules based on business needs and store traffic.
Coach the team toward sales and service excellence by leading by example.
Provide timely feedback and performance evaluations, and address issues proactively.
Ensure compliance with company policies and maintain accurate associate files and records.