General Manager - Optical

National Vision • Christiansburg, VA

3d • $44,720 - $54,454

About The Position

The General Manager leads the store’s overall success, sales, and profitability. The role manages store operations, financial performance, team leadership, merchandising, training, and patient care, while creating a positive, high-energy environment where exceptional service and teamwork thrive. The General Manager partners with the Doctor to support high-quality patient care and communicates with the District Manager about store performance and reporting. Duties may vary by location to comply with state licensing or credential requirements.

Requirements

• At least 5 years of retail experience.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Nice To Haves

• Supervisory experience.
• Knowledge of the optical industry.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
• Lead, train, and develop associates through ongoing coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates in delivering outstanding customer and patient experiences.
• Partner with the Doctor to ensure patients receive a high level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain talent, and create schedules based on business needs and store traffic.
• Coach the team by example toward sales and service excellence.
• Provide timely feedback and performance evaluations and address issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Benefits

• Competitive pay and bonus opportunities.
• Health and dental insurance.
• 401(k) retirement savings with company match.
• Stock purchase plan.
• Flexible spending account.
• Paid time off and company holidays.
• Parental leave.
• Employee eyewear discount.
• Short- and long-term disability insurance.
• Life insurance.
• College scholarship program.
• Training programs and access to educational courses.
• Internal promotion and career advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed