General Manager - Optical

National Vision•Newnan, GA

About The Position

The General Manager is responsible for the overall success, sales, and profitability of an America’s Best store. This role oversees store operations and financial performance while leading the team, managing merchandising and training, and supporting patient care. The General Manager creates a positive, high-energy environment focused on exceptional service and teamwork. The role includes managing staffing, inventory, bookkeeping, planning, budgets, supplies, and company policy compliance; recruiting, hiring, scheduling, coaching, and developing associates; monitoring performance and delivering customer and patient experiences; and partnering with the Doctor to support quality patient care. The General Manager also conducts store audits, maintains corporate, safety, merchandising, and service standards, communicates with the District Manager, and provides accurate reporting. Some responsibilities may vary by location to comply with state licensing or credential requirements. The position offers competitive pay, bonus opportunities, and benefits intended to support employees and their families. Professional development includes training programs, educational courses, and opportunities for internal promotion and career advancement.

Requirements

At least 5 years of retail experience.
Proven ability to lead, coach, and build strong associate relationships.
Strong communication, organization, and problem-solving skills.
Passion for providing exceptional customer service and driving sales.
Solid understanding of store operations and business performance.

Nice To Haves

Supervisory experience preferred.
Knowledge of the optical industry preferred.
Bachelor’s degree or equivalent experience preferred.

Responsibilities

Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
Lead, train, coach, and develop associates through regular feedback and growth opportunities.
Monitor store performance and guide associates in delivering excellent customer and patient experiences.
Partner with the Doctor to ensure patients receive a high level of care.
Conduct store audits and uphold quality, merchandising, and service standards.
Maintain open communication with the District Manager and provide accurate reporting.
Ensure the store and facility meet corporate and safety standards.
Execute marketing, merchandising, and promotional initiatives according to brand standards.
Manage budgets, supplies, and inventory to meet financial goals.
Recruit, hire, and retain talent, and create schedules based on business needs and store traffic.
Lead by example and coach the team toward sales and service excellence.
Provide timely feedback and performance evaluations, and address issues proactively.
Ensure compliance with company policies and maintain accurate associate files and records.