General Manager (Dallas, TX)

Brodie Rec League•Dallas, TX

1d•$70,000 - $85,000•Onsite

About The Position

Brodie Rec. League is hiring a General Manager to launch and grow its market in the Dallas-Fort Worth area. This is the company’s first hire in a new city. Reporting to the District Manager, with a dotted line to the Sr. Director of Growth, the General Manager opens venues, builds relationships in the local basketball community, and converts interest into paid teams. The launch begins nine weeks before registration closes: one week of training followed by eight weeks of open runs and captain conversations, with a target of 24 paid teams. The General Manager initially performs the League Manager role, running seasons and game nights, and later hires and trains a League Manager to take over when the appropriate thresholds are reached. The General Manager then continues expanding the market by opening additional venues and programs, while developing League Managers and Game Day Leads. Success is measured by paid teams against plan, returning teams, cost per new athlete, venue spend, and readiness of a League Manager to take over on schedule. This is a full-time, local, on-site role and the employee’s only job. The position requires evening and weekend work during launches; open runs and game nights generally run from approximately 6 p.m. to midnight. Reliable transportation is needed to move equipment, and travel to company headquarters for training may be required.

Requirements

At least three years of people-management experience, including management of at least one supervisor; experience in fitness clubs, restaurants, retail, hospitality, events, or sports operations is relevant.
Experience hiring, correcting, and developing a team, with the ability to describe the team’s results.
Experience owning location or territory performance numbers, including weekly revenue, labor, or membership targets, and reading and acting on a profit and loss statement.
Face-to-face sales experience with demonstrable results, such as selling memberships, registrations, sponsorships, or events, and tracking sales in a CRM.
Established involvement in the local basketball community through playing, coaching, training, refereeing, or organizing, with knowledge of local gyms and their operators.
Experience building a program, location, system, or league from scratch and handing it over for someone else to run.
Ability to work full-time, locally, and on site, including evenings and weekends during the launch.
Residence in or near the market and reliable transportation to move equipment.
Ability to join the team at headquarters for training as needed.

Responsibilities

Launch the market by hosting open runs, connecting with local coaches, trainers, and run organizers, and converting interest into paid teams, targeting 24 paid teams.
Run open-run events, sign captains, follow up within 24 hours, and record every interaction in the CRM.
Use open runs to evaluate gyms for court quality, location, and turnout, and work with the District Manager to decide which venues to sign.
Run seasons as the League Manager, guide the crew and Game Day Lead, deliver game nights to the Brodie Standard, build schedules in PlayerOne, approve payroll in Rippling, and respond to captains within 24 hours.
Partner with the District Manager and Talent Acquisition to hire a League Manager, train that person, and hand over a league with its checklists, crew, and captain relationships in place.
Expand the market by finding and opening additional venues in the city or an adjacent city, and launch additional programs such as 35+, U18, and co-ed when the market is ready.
Build a pipeline of strong Game Day Leads for promotion and take responsibility for venue sourcing and approval after the first seasons.
Own and report weekly market results, including paid teams against plan, returning teams, cost per new athlete, and venue spend; raise issues early with a plan.
Coach and develop League Managers and Game Day Leads through weekly check-ins, game-night visits, and performance conversations.