General Manager- Construction Equipment Rental Division

Star Sanitation•Salinas, CA

39d•$150,000 - $180,000

About The Position

Pacific Ag Rentals is seeking an entrepreneurial, results-driven General Manager to build and lead its Construction Equipment Rental Division. The role offers the opportunity to establish a new business from the ground up, with full P&L ownership and support from an established, multi-state equipment rental company. The General Manager will define the go-to-market strategy, build the team and fleet, establish the operating model, and expand the business across a growing regional footprint. The position is based preferably in Salinas, California, though other regional hubs may be considered. It requires up to 40% travel to branch locations, customer and project sites, vendor facilities, and industry events. Compensation is $150,000–$180,000 per year, with health and welfare benefits, paid time off, and retirement benefits.

Requirements

At least 7 years of experience in equipment rental, construction services, or a closely related industry.
At least 3 years of direct P&L ownership with responsibility for multi-million-dollar budgets.
A track record of launching, scaling, or materially improving a business unit, service line, branch network, or regional operation.
Strong knowledge of construction equipment applications, specifications, fleet economics, market pricing, and rental operations.
Experience using fleet utilization data, financial models, forecasts, and operating KPIs to make business decisions.
Demonstrated ability to recruit, develop, coach, and hold teams accountable.
Strong executive communication, customer relationship, negotiation, and stakeholder-management skills.
Valid driver’s license, satisfactory driving record, and ability to meet company insurability requirements.

Nice To Haves

Bachelor’s degree in business, engineering, supply chain, or a related field.
Experience with RentalMan or another rental management platform.
Multi-state operating and regulatory experience.

Responsibilities

Define the go-to-market strategy, including target sectors and customers, service offerings, pricing, branch expansion, and 12- and 24-month revenue plans.
Own the business’s full P&L, including budgeting, forecasting, pricing, capital allocation, and performance management.
Build and optimize the construction fleet, driving utilization, uptime, maintenance, lifecycle management, and return on invested capital.
Establish scalable processes for dispatch, inspections, preventive maintenance, repairs, billing, compliance, and customer support.
Develop relationships with general contractors, subcontractors, and public-sector agencies, and create programs that support customer retention, fleet utilization, and profitable growth.
Recruit, develop, and lead a high-performing team with clear expectations, accountability, and a strong service culture.
Promote a safety-first operating culture and ensure compliance with OSHA, DOT, EPA, emissions, and applicable state and local requirements.