General Manager - Optical

National Vision•Creve Coeur, MO

About The Position

America’s Best, part of National Vision, is seeking a General Manager to lead a store team and oversee the store’s overall success, sales, and profitability. The role manages store operations, financial performance, team leadership, merchandising, training, and patient care, while fostering a positive, high-energy environment focused on exceptional service and teamwork. The General Manager oversees daily operations, develops associates through coaching and feedback, monitors performance, and helps ensure outstanding customer and patient experiences. The position partners with the Doctor to support high-quality patient care and maintains store, facility, quality, merchandising, service, and safety standards. Responsibilities also include budgets and inventory, recruitment and scheduling, performance evaluations, compliance, recordkeeping, and communication with the District Manager. Certain duties may vary by location to meet state licensing or credential requirements.

Requirements

At least 5 years of retail experience.
Proven ability to lead, coach, and build strong associate relationships.
Strong communication, organization, and problem-solving skills.
Passion for providing exceptional customer service and driving sales.
Solid understanding of store operations and business performance.

Nice To Haves

Supervisory experience.
Knowledge of the optical industry.
Bachelor’s degree or equivalent experience.

Responsibilities

Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
Lead, train, coach, and develop associates through feedback and growth opportunities.
Monitor store performance and guide associates in delivering excellent customer and patient experiences.
Partner with the Doctor to ensure patients receive a high level of care.
Conduct store audits and uphold quality, merchandising, and service standards.
Communicate with the District Manager and provide accurate reporting.
Ensure the store and facility meet corporate and safety standards.
Execute marketing, merchandising, and promotional initiatives according to brand standards.
Manage budgets, supplies, and inventory to meet financial goals.
Recruit, hire, and retain associates, and create schedules based on business needs and store traffic.
Lead by example and coach the team toward sales and service excellence.
Provide timely feedback and performance evaluations, and address issues proactively.
Ensure compliance with company policies and maintain accurate associate files and records.