General Manager - Optical

National Vision•Lone Tree, CO

About The Position

The General Manager leads all aspects of daily store operations at Eyeglass World, including staffing, inventory, bookkeeping, planning, and enforcement of company policies. The role sets the pace for the store, builds a customer-first and results-oriented culture, and ensures customers and patients receive high-quality experiences and care. The General Manager partners with the Doctor, coaches and develops associates, monitors store performance, and upholds quality, merchandising, service, corporate, and safety standards. The position also manages budgets and supplies, supports recruiting and retention, schedules staff according to business needs, implements marketing and promotional initiatives, maintains accurate records and reporting, and communicates with the District Manager. Optical license requirements apply in certain states.

Requirements

  • At least 5 years of retail experience.
  • Ability to lead, coach, and build strong associate relationships.
  • Strong communication, organization, and problem-solving skills.
  • Passion for exceptional customer service and driving sales.
  • Solid understanding of store operations and business performance.
  • Optical license required in applicable states.

Nice To Haves

  • Supervising experience.
  • Knowledge of the optical industry.
  • Bachelor’s degree or equivalent experience.

Responsibilities

  • Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
  • Lead, train, and develop associates through coaching, feedback, and growth opportunities.
  • Monitor store performance and guide associates in delivering outstanding customer and patient experiences.
  • Partner with the Doctor to ensure patients receive a high level of care.
  • Conduct store audits and uphold quality, merchandising, and service standards.
  • Maintain communication with the District Manager and provide accurate reporting.
  • Ensure the store and facility meet corporate and safety standards.
  • Execute marketing, merchandising, and promotional initiatives according to brand standards.
  • Manage budgets, supplies, and inventory to meet financial goals.
  • Recruit, hire, and retain talent, and create schedules based on business needs and store traffic.
  • Coach the team toward sales and service excellence by leading by example.
  • Provide timely feedback and performance evaluations, and address issues proactively.
  • Ensure compliance with company policies and maintain accurate associate files and records.

Benefits

  • Health and dental insurance.
  • 401(k) retirement savings with company match.
  • Stock purchase plan.
  • Flexible spending account.
  • Paid time off and company holidays.
  • Parental leave.
  • Employee eyewear discount.
  • Short- and long-term disability insurance.
  • Life insurance.
  • College scholarship program.
  • Training programs and educational courses for personal and professional development.
  • Internal promotion and career advancement opportunities.
  • Competitive pay and bonus opportunities.
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