General Manager - San Mateo

JETSET Pilates•San Mateo, CA

About The Position

JETSET Pilates is hiring a Founding General Manager to launch and lead a new San Mateo studio. The role partners closely with ownership to recruit and develop the team, build community excitement, establish operational excellence, and successfully prepare for and execute the studio launch. After opening, the General Manager leads daily studio operations while driving membership growth, team development, and an exceptional client experience. General Managers are expected to complete the JETSET Instructor Training Academy Program, teach an average of 6–8 classes per week, and maintain an active in-studio presence during at least 25 class times per week. The position may grow to support additional studio openings and multi-unit operations as the brand expands.

Requirements

  • At least 3 years of operations or general management experience.
  • Proven track record of building and leading high-performing teams.
  • Self-starter with an entrepreneurial spirit who takes initiative, solves problems proactively, and can work in an environment where the playbook is still being written.
  • Strong sales instincts and experience driving revenue targets and coaching others to do the same.
  • Highly analytical, with the ability to build reports, interpret data, and make metrics-backed decisions.
  • Exceptional organizational skills and the ability to manage competing priorities while maintaining momentum and attention to detail.
  • Outstanding communication skills and the ability to connect with people and make clients and team members feel valued.
  • Ability to travel for a 5-day Instructor training at a Regional Training & Support Center.
  • Ability to stand and move throughout the studio for extended periods.
  • Ability to lift up to 30 pounds.
  • Flexible availability, including mornings, evenings, weekends, and holidays as business needs require.

Nice To Haves

  • Operations or general management experience in boutique fitness, hospitality, or a luxury membership-model consumer service environment.
  • Experience leading teams across multiple locations or in a pre-opening context.
  • Hands-on experience in fitness instruction or coaching.
  • Passion for community building and understanding of the local wellness, fitness, and hospitality community.

Responsibilities

  • Execute local grassroots marketing initiatives before opening and support local social media initiatives that drive awareness and membership growth.
  • Build relationships with local businesses, influencers, and community partners; coordinate community events and pre-sale activations.
  • Generate launch awareness and excitement and build and manage a pipeline of prospective founding members.
  • Recruit, hire, onboard, and develop the founding Instructor and Studio Lead team before opening.
  • Lead onboarding and operational training, foster a culture of accountability, collaboration, and hospitality, and conduct regular coaching conversations and performance check-ins.
  • Partner with ownership on launch readiness and provide regular updates on launch readiness and business performance.
  • Establish operational processes and studio workflows; build schedules, staffing plans, and operational standards.
  • Coordinate vendor readiness, equipment setup, and operational logistics, and ensure opening day is executed successfully.
  • Drive founding membership sales and execute pre-sale and launch campaigns.
  • Coach the team on consultative sales techniques and monitor pre-sale conversion metrics, founding membership goals, and launch-readiness KPIs.
  • Identify opportunities to improve systems and processes and support future studio openings as the brand grows.
  • After launch, lead day-to-day studio operations and continue driving membership growth, team development, and an exceptional client experience.
  • Complete the JETSET Instructor Training Academy Program, teach an average of 6–8 classes per week, and maintain an active in-studio presence during a minimum of 25 class times per week.

Benefits

  • Complimentary or discounted JETSET Pilates classes.
  • Paid time off (PTO).
  • Professional development opportunities.
  • Additional benefits, potentially including performance bonuses, health insurance, retirement plans, and other perks, may be offered depending on the studio location.
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