General Manager - Optical

National Vision•Dothan, AL

About The Position

The General Manager is responsible for the overall success, sales, and profitability of an America’s Best optical retail store. The role oversees store operations, financial performance, team leadership, merchandising, training, and patient care, while fostering a positive, high-energy environment where exceptional service and teamwork thrive. The General Manager leads, coaches, and develops associates; monitors store performance and customer and patient experiences; partners with the Doctor to support patient care; and maintains quality, merchandising, service, corporate, and safety standards. The position also manages staffing, budgets, supplies, inventory, marketing initiatives, hiring and retention, performance evaluations, compliance, records, audits, and reporting to the District Manager. Duties and work practices may vary where state laws require specific licenses or credentials.

Requirements

At least 5 years of retail experience.
Proven ability to lead, coach, and build strong associate relationships.
Strong communication, organization, and problem-solving skills.
Passion for exceptional customer service and driving sales.
Solid understanding of store operations and business performance.

Nice To Haves

Supervising experience.
Knowledge of the optical industry.
Bachelor’s degree or equivalent experience.

Responsibilities

Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
Lead, train, coach, and develop associates through feedback and growth opportunities.
Monitor store performance and guide associates in delivering outstanding customer and patient experiences.
Partner with the Doctor to ensure patients receive a high level of care.
Conduct store audits and uphold quality, merchandising, and service standards.
Maintain communication with the District Manager and provide accurate reporting.
Ensure the store and facility meet corporate and safety standards.
Execute marketing, merchandising, and promotional initiatives according to brand standards.
Manage budgets, supplies, and inventory to meet financial goals.
Recruit, hire, and retain associates, and create schedules based on business needs and store traffic.
Lead by example and coach the team toward sales and service excellence.
Provide timely feedback and performance evaluations and address issues proactively.
Ensure compliance with company policies and maintain accurate associate files and records.