General Manager - Optical

National Vision • Fort Wayne, IN

4d

About The Position

The General Manager is responsible for the overall success, sales, and profitability of an America’s Best store. The role oversees store operations, financial performance, team leadership, merchandising, training, and patient care, while fostering a positive, high-energy environment focused on exceptional service and teamwork.

The General Manager leads and develops associates, monitors store performance, partners with the Doctor to support patient care, and maintains quality, merchandising, service, corporate, and safety standards. The role also manages budgets, inventory, staffing, recruiting, scheduling, reporting, compliance, and performance feedback. In some locations, state laws may require certain duties to be performed by individuals with specific licenses or credentials.

Requirements

• At least 5 years of retail experience.
• Ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Nice To Haves

• Supervisory experience.
• Knowledge of the optical industry.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
• Lead, train, and develop associates through coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates in delivering outstanding customer and patient experiences.
• Partner with the Doctor to ensure patients receive a high level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Communicate with the District Manager and provide accurate reporting.
• Ensure the store and facility meet corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain associates, and create schedules based on business needs and store traffic.
• Coach the team toward sales and service excellence.
• Provide timely feedback and performance evaluations and address issues proactively.
• Maintain compliance with company policies and keep associate files and records accurate.

Benefits

• Health and dental insurance.
• 401(k) retirement savings with company match and stock purchase plan.
• Flexible spending account.
• Paid time off and company holidays.
• Parental leave.
• Employee eyewear discount.
• Short- and long-term disability insurance.
• Life insurance.
• College scholarship program.
• Training programs.
• Access to educational courses.
• Internal promotion and career advancement opportunities.
• Competitive pay and bonus opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed