General Manager

KidStrong Virginia Beach•Virginia Beach, VA
•$47,000 - $55,000•Onsite

About The Position

The KidStrong General Manager leads a center and fosters a culture of learning and development for coaches and families. This welcoming, engaging leader defines goals and delivers an exceptional experience for children, families, and team members. The role develops and trains the coaching team, builds relationships with members, and delivers business results, including sales performance and reduced member attrition. The General Manager oversees center operations, sales, staff leadership, and coaching. The position supervises the AGM, Lead Coach, and coaches, and works closely with center team members, families, leadership, and KidStrong, Inc. headquarters. The typical schedule includes four weekday shifts and one weekend shift, with specific hours dependent on center needs. The role includes approximately 3–5 coaching hours per week and may require coaching classes for children from walking age to approximately 11 years old, as business demands require.

Requirements

  • Previous management experience is required.
  • Athletic and/or coaching background, with experience working with or coaching children ages 15 months to 11 years old; passion for working with children is non-negotiable.
  • Must achieve Coach Certification through the HQ Training and Certification team.
  • Must complete training through LearnUpon as required by the HQ Training and Certification team.
  • Comfort speaking with parents and guardians about a variety of topics.
  • Practical work experience with Google and Microsoft platforms.
  • Intermediate knowledge of physiology, exercise techniques, and body mechanics.
  • CPR certified.
  • Ability to work in a physically intensive environment, including moving through classes for multiple miles per shift and lifting and repeatedly moving equipment weighing up to 25 pounds.

Nice To Haves

  • Prior experience as a pediatric occupational therapist or physical therapist is a plus.
  • Experience with ZenPlanner, LearnUpon, CareerPlug, ADP, or FranConnect is preferred but not required.

Responsibilities

  • Understand center KPIs and financials to make informed business decisions.
  • Build relationships with KidStrong families and provide exceptional customer service.
  • Oversee center-level initiatives, including maintenance, training, and brand consistency.
  • Ensure daily, weekly, and monthly cleaning and maintenance; delegate center tasks to the team.
  • Manage center-level employee issues and related documentation.
  • Set and communicate coach schedules using scheduling and communication platforms.
  • Schedule, promote, and sell camps, parties, and other KidStrong events to maximize profitability.
  • Manage leads in the center CRM, including conducting call drives to new and existing leads.
  • Drive sales and delegate sales responsibilities such as call drives, trial conversion, and event booking.
  • Finalize sales and bookings generated through online self-sign-up.
  • Source and attend local events to build brand awareness and generate leads and memberships.
  • Foster a coaching culture and continuously assess and document coaches based on the Coach DNA profile and class quality.
  • Recruit, screen, interview, onboard, manage, train, and evaluate coaching candidates.
  • Ensure candidates complete paperwork required by company policy and law; guide them through training and evaluations.
  • Support staff professional development through LearnUpon.
  • Lead center-level staff meetings focused on development, productivity, programming, product, culture, and performance.
  • Communicate professionally with coworkers through Slack and email, including periodic message checks when away from the center.
  • Attend weekly leadership meetings.
  • Coach students using an evolving curriculum focused on brain, physical, and character development.
  • Create positive interactions with students and families before, during, and after class.
  • Explain the purpose of the KidStrong curriculum and demonstrate and manage implementation of its programming elements.
  • Use the KS Coaches App to record and provide data, including attendance and awards.
  • Complete Coach Certification and required training through the HQ Training and Certification team and LearnUpon.

Benefits

  • Performance-based bonus
  • Company parties
  • Flexible schedule
  • Free uniforms
  • Paid time off
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