General Manager - Optical

National Vision • Reading, PA

7d

About The Position

The General Manager is responsible for the overall success, sales, and profitability of an America’s Best optical retail store. The role oversees store operations, financial performance, team leadership, merchandising, training, and patient care, while creating a positive, high-energy environment that supports exceptional service and teamwork.

The General Manager leads, coaches, and develops associates; monitors performance; partners with the Doctor to support patient care; and maintains operational, quality, merchandising, service, corporate, and safety standards. The role also communicates with the District Manager, implements brand initiatives, manages budgets and inventory, and supports recruiting, hiring, scheduling, retention, compliance, and accurate recordkeeping. Duties and work practices may vary by location to comply with state licensing or credential requirements.

Requirements

• At least 5 years of retail experience.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Nice To Haves

• Supervisory experience preferred.
• Knowledge of the optical industry preferred.
• Bachelor’s degree or equivalent experience preferred.

Responsibilities

• Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
• Lead, train, and develop associates through coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates in delivering outstanding customer and patient experiences.
• Partner with the Doctor to ensure patients receive a high level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Communicate with the District Manager and provide accurate reporting.
• Ensure the store and facility meet corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain talent, and create schedules based on business needs and store traffic.
• Coach the team toward sales and service excellence by leading by example.
• Provide timely feedback and performance evaluations, and address issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Benefits

• Competitive pay and bonus opportunities.
• Health insurance.
• Dental insurance.
• 401(k) retirement savings with company match.
• Stock purchase plan.
• Flexible spending account.
• Paid time off and company holidays.
• Parental leave.
• Employee eyewear discount.
• Short- and long-term disability insurance.
• Life insurance.
• College scholarship program.
• Training programs and access to educational courses.
• Professional growth, internal promotions, and career advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed