General Manager - Optical

National Vision•Christiansburg, VA

About The Position

The General Manager is responsible for the overall success, sales, and profitability of the store. The role oversees store operations, financial performance, merchandising, training, team leadership, and patient care, while fostering a positive, high-energy environment centered on exceptional service and teamwork. The General Manager partners with the Doctor to support high-quality patient care and communicates with the District Manager about store performance and reporting. The position also includes executing marketing and promotional initiatives, managing budgets and inventory, recruiting and developing associates, maintaining company and safety standards, and ensuring compliance with applicable policies and requirements. In some locations, state laws may require certain duties to be performed by individuals with specific licenses or credentials, and job duties and practices may vary accordingly.

Requirements

At least 5 years of retail experience.
Ability to lead, coach, and build strong associate relationships.
Strong communication, organization, and problem-solving skills.
Passion for exceptional customer service and driving sales.
Solid understanding of store operations and business performance.

Nice To Haves

Supervising experience.
Knowledge of the optical industry.
Bachelor’s degree or equivalent experience.

Responsibilities

Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
Lead, train, coach, and develop associates through feedback and growth opportunities.
Monitor store performance and guide associates in delivering outstanding customer and patient experiences.
Partner with the Doctor to ensure patients receive a high level of care.
Conduct store audits and uphold quality, merchandising, and service standards.
Maintain communication with the District Manager and provide accurate reporting.
Ensure the store and facility meet corporate and safety standards.
Execute marketing, merchandising, and promotional initiatives according to brand standards.
Manage budgets, supplies, and inventory to meet financial goals.
Recruit, hire, and retain talent, and create schedules based on business needs and store traffic.
Provide timely feedback and performance evaluations, and address issues proactively.
Ensure compliance with company policies and maintain accurate associate files and records.