General Manager (GM), Product Line – B2Bi\EDI

Axway Software SA•Remote,

About The Position

We are seeking a General Manager for our B2Bi/EDI Product Line! Our Legacy: For more than 20 years, customers have trusted Axway to securely connect the applications, data, partners, and ecosystems that power their businesses. That foundation of reliable integration remains essential as enterprises enter a new era shaped by AI. Our Mission: Our mission is to help customers build on that trusted foundation as they participate in increasingly AI-enabled ecosystems and evolve toward becoming AI-native enterprises. We will continue to strengthen the security, reliability, and operational efficiency of the integration pipelines they depend on, while enabling those pipelines to support new AI-driven experiences, services, and ways of working. In doing so, we ensure that both new and existing customers can innovate with confidence—knowing that the connections at the heart of their businesses will continue to deliver on their promise. Our GM will be the key to this mission and will lead the vision of the Product Line, inspiring the entire company to get behind it; they will provide thought leadership and operational rigor, to impact how we take the Product Line to market; they will directly or indirectly influence the organization to ensure company resources (engineering, product, marketing, sales, partners, etc.) are directed towards bringing their vision to reality; they will become a domain expert in their Product Line’s field, growing into a credible, passionate voice internally at Axway and externally in the wider market while running their business responsibly.

Requirements

Experience motivating, organizing, and directing multiple teams and departments. You’ve learned how to ‘influence without authority' in previous roles and can inspire cross-functional teams to follow your lead. You prioritize interdepartmental communication and bring teams together to run towards common goals.
Pioneering mindset, excited by bringing vision to reality, and keen to bring your energy, passion, and creativity to drive our teams’ innovation forward.
Experience planning and leading strategic initiatives, recognizing the need for both structure and flexibility within a fast-growing start-up. You’ll have proven success as a ‘builder’ and will be able to demonstrate how you’ve found success in ambiguity.
A strong understanding of product and go-to-market challenges in the Product Line space would give you the advantage of being able to hit the ground running. If you have a Product Management, Product Line Sales, Product Strategy, or GTM Strategy background (or have consulted in these areas in a Management / Strategy Consulting role), you’ll have likely learned myriad skills that would set you up for success as a GM.
Experience as a leader in a Global Software Organization
Ability to travel internationally on a as needed basis

Nice To Haves

Domain expertise would be a plus, but we’re confident we can teach you the specifics of the subject matter if you’re curious and open to learning.

Responsibilities

Creating the vision for your Product Line in close collaboration with the regional GMs and your Product Management, Product Marketing, and Executive Leadership Team.
Establishing cross-functional structures that will bring your vision to life, designing, building, and coordinating the ‘production line’ that will execute your plans. You’ll work with cross-functional team of key stakeholders from product, engineering, marketing, sales, pre-sales, bringing them together and leading them towards the growth goals of your Product Line.
Drive priority management, balancing the needs of customer, roadmap, and business to ensure resources are utilized appropriately to deliver the vision you have in the market
Lead the go-to-market strategy for your Product Line, with a keen focus on honing positioning and messaging in collaboration with Sales and Product Marketing, while collaborating with our business development, sales, and partner organizations to secure renewal and drive increasing pipeline and revenue.
Highly customer-focused, working to deeply understand our current (and potential future) Ideal Customer Profiles for your Product Line, and ensuring we’re optimizing our internal operations with these personas top of mind.
Take ownership of Annual Recurring Revenue growth within your Product Line, being laser-focused on establishing the correct metrics to measure our success and incrementally grow. You’ll act like an owner and take P&L responsibility for your Product Line.
Experience building great relationships and strong business partnerships with a large range of stakeholders from all walks of life across the business (from C-level to individual contributor), thoughtfully establishing trust and buy-in.
Think and act like a business owner. Appreciate what exists and understand how to secure and grow the business effectively.
Drive R&D efficiency and alignment across Product Management and Engineering to deliver a secure, stable, and great product experience that is aligned with the business. You’ll measure success through the Product Efficiency Ratio, making sure R&D investment translates into customer value and sustainable growth for your Product Line.
Be the external voice of your Product Line, building thought leadership in the market through events, analyst and press engagement, customer forums, and content. Your perspective on customer needs and market trends should be visible and credible, strengthening our brand and positioning, and feeding what you learn back into the vision and roadmap.