B2B - General Manager, Corporate Vertical

CookUnity
$160,000 - $190,000

About The Position

CookUnity is seeking a General Manager for its Corporate Vertical B2B team. This role operates as the main leader of this business unit, responsible for iterating on strategy, P&L, and execution for CookUnity’s corporate offerings. The General Manager will lead a team focused on smart fridge deployments, employee discount programs, and workplace meal solutions for enterprises, property managers, and benefits brokers. The primary goal is to design and execute a Go-To-Market (GTM) strategy to grow revenue and scale CookUnity as the leading workplace food solution. The B2B team functions as a startup within CookUnity, characterized by its entrepreneurial, fast-paced, and innovative approach to bringing exceptional culinary experiences to businesses and their employees. This position reports directly to the Head of B2B, with future potential to manage sales representatives. Collaboration with the Head of B2B, sales, marketing, and product teams is essential for strategy and execution.

Requirements

  • 8+ years of B2B sales leadership experience, preferably in foodservice, proptech, or workplace benefits.
  • Proven track record of success owning P&L and scaling a business unit.
  • Expertise in selling to HR, People Ops, Facilities, and property managers.
  • Familiarity with employee benefits and workplace wellness programs.
  • Strong leadership and coaching skills with a builder’s mindset.
  • Entrepreneurial and adaptable to evolving market dynamics.

Responsibilities

  • Own full P&L responsibility for the corporate vertical with aggressive revenue and margin growth targets.
  • Develop and execute a GTM strategy per food service.
  • Build, lead, and coach a high-performing sales team (AEs, Key AEs, and Account manager).
  • Cultivate relationships with decision-makers in HR, facilities management, and property management.
  • Design scalable sales playbooks for SMB automation and enterprise deals.
  • Identify and execute on channel partnerships (brokers, benefit platforms).
  • Collaborate with product, operations, and marketing to refine offerings for workplace clients.
  • Define pricing models and value propositions tailored to corporate clients.
  • Serve as executive sponsor on key accounts to ensure long-term partnerships and revenue growth.
  • Represent CookUnity at corporate wellness events, trade shows, and industry gatherings.
  • Establish KPIs, dashboards, and regular reporting for team performance and pipeline health.

Benefits

  • Health Insurance coverage
  • 401k Plan
  • Stock Options Plan granted on Day 1
  • Eligible for a bi-annual performance bonus
  • Unlimited PTO
  • 4-week paid sabbatical after 5 years with CookUnity
  • Paid Family leave
  • Compassionate Leave: 3-5 days each time the need arises
  • A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
  • Enterprise access to ChatGPT and Claude
  • Wellness perks: access to fitness subsidies
  • Personalized Spanish coach
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