General Interest Application - Marketing

Eko • Emeryville, CA

4d • Hybrid

About The Position

Marketers are essential to both our B2C Provider Business as well as our B2B Enterprise business. We look for many different skill sets and a diversity of backgrounds. The skills needed vary with each position but in general, these are some of our key requirements:
B2C Channel Marketing:
Experience in growth marketing, digital marketing, or channel development roles focusing on performance and experimentation.
Proven success launching and scaling new customer acquisition channels from scratch.
Experience measuring and reporting on full-funnel campaign success through insights with an emphasis on ROAS.
B2B Enterprise Marketing:
Develop automated lifecycle marketing and lead nurture programs that move prospects through the enterprise sales funnel.
Partner closely with enterprise sales leadership to align marketing programs with priority accounts, territories, and pipeline targets.
Implement and scale account-based marketing (ABM) programs targeting health systems and enterprise healthcare organizations.

Requirements

• Experience in growth marketing, digital marketing, or channel development roles focusing on performance and experimentation.
• Proven success launching and scaling new customer acquisition channels from scratch.
• Experience measuring and reporting on full-funnel campaign success through insights with an emphasis on ROAS.

Responsibilities

• Develop automated lifecycle marketing and lead nurture programs that move prospects through the enterprise sales funnel.
• Partner closely with enterprise sales leadership to align marketing programs with priority accounts, territories, and pipeline targets.
• Implement and scale account-based marketing (ABM) programs targeting health systems and enterprise healthcare organizations.

Benefits

• The opportunity to work on products that impact the health of millions of people.
• Generous paid-time off
• Stock incentive plans
• Medical/Dental/Vision, Disability + Life Insurance
• One Medical membership
• Parental Leave
• 401k Matching
• Learning and Development stipend

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed