About The Position

Apple Ads is seeking a Platform Specialist to join the Global Enterprise Accounts team, supporting direct and agency customers in Greater China. This hands-on, client-facing account management role is responsible for owning, growing, and developing key global accounts. The specialist uses data analysis and account optimization to recommend campaign strategies that help clients achieve their business goals, while building long-term partnerships in person and virtually. The Platform Specialist works closely with Client Partners, who lead business development, and partners with cross-functional teams such as Marketing and Product to share market feedback. The role contributes to revenue and customer satisfaction goals through consultative client support, campaign recommendations, and excellent customer service. Apple Ads supports advertising across the App Store, Apple News, Apple Maps, and Apple TV, with an emphasis on effective advertising and user privacy.

Requirements

  • 3–7+ years of experience in performance media sales; the posting specifies 3–5+ years for IC3 and 5–7+ years for IC4.
  • At least 2–3 years of experience using a self-serve type platform.
  • Strong understanding of advertising and the mobile and app market, with interest in the evolving digital space.
  • Strategic selling proficiency with enterprise advertisers and their agencies.
  • Ability to build strong client relationships and understand clients’ business objectives, goals, and challenges.
  • Ability to think strategically about complex issues, apply critical thinking and best practices, and develop tailored recommendations.
  • Fluency in English and Mandarin.
  • Excellent communication and presentation skills in person, by video conference, and over the phone.
  • Ability to listen effectively, socialize ideas across functions, and articulate business visions internally and externally.
  • Strong narrative-building ability and thorough knowledge of Keynote.
  • In-depth knowledge of Excel and comfort using AI tools to improve efficiency and quality of output.
  • Ability to focus on details and trends, react quickly, and maintain high-quality customer service.
  • Professionalism, a positive attitude, accountability, and clear communication across multiple time zones.
  • Passion for cross-team work, collaboration, and shared success.

Responsibilities

  • Own, grow, and develop key global accounts.
  • Recommend ways for clients to optimize campaigns and achieve their business goals.
  • Build long-term relationships with direct and agency customers, both in person and virtually.
  • Work closely with Client Partners and cross-functional teams, including Marketing and Product.
  • Share market sentiment and feedback about Apple Ads products with internal teams.
  • Analyze data and develop recommendations aligned with customer goals.
  • Identify and quantify high-impact opportunities, and present recommendations to pitch and upsell to customers.
  • Educate clients on Apple Ads solutions and provide consultative support on media, measurement, and creative strategy.
  • Deliver best-in-class customer service and contribute to revenue and customer satisfaction targets.
  • Communicate and collaborate effectively with stakeholders across multiple time zones.
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