Freelance Style Content Creator, Betches Style

Betches Media • New York, NY

61d

About The Position

Betches Media is seeking a style-obsessed, chronically online creator to help build and grow Betches’s newest vertical: Betches Style. This role is for someone who lives for trend discourse, knows what’s “in” before their friends do, and can turn runway moments, celebrity outfits, and styling advice into highly shareable content. Betches Style breaks down trends to make them applicable to busy lives and existing closets, using memes, hot takes, and original video and photo content to keep Zillennials stylish and informed without jargon. The ideal candidate understands both fashion and internet culture, with editorial and social media experience creating content for a Zillennial audience, able to write sharp, witty, self-aware style commentary.

Requirements

• 3-5+ years of experience working in style-related media
• A portfolio showcasing strong editorial and social media skills
• Expert understanding of TikTok and Instagram, especially what works right now in style content.
• Ability to move fast, react to live moments, and hit tight turnarounds.

Nice To Haves

• Experience working with style-related media, digital publishers, or creator-led brands.
• Demonstrated on-camera experience delivering commentary, reactions, or personality-driven content in a short-form format.
• Familiarity with social analytics and performance-driven iteration.
• Understanding of how organic social content supports broader brand, editorial, or sponsorship goals.
• A genuine fan of Betches who understands our voice, humor, and cultural influence.
• Experience with motion graphics, After Effects, or advanced captioning workflows.

Responsibilities

• Create content for Betches Style’s Instagram, including memes, graphics, trend-breakdown carousels, and reactive explainers.
• Concept, shoot, edit, and publish short-form social video across TikTok, Instagram Reels, and YouTube Shorts.
• Serve as a recurring on-camera personality and visible face of Betches Style across short-form platforms, confidently delivering reactions, takes, breakdowns, and commentary directly to camera.
• Translate breaking style news and live moments into timely, culturally fluent content.
• Develop content tied to the style calendar including viral moments, awards shows, fashion week, and celebrity outfits.
• Maintain a consistent Betches Style voice: honest, relatable, and self-aware.
• Provide live and reactive coverage for major style moments, including select nights and weekends.
• Balance proactive planning with reactive content during fast-moving news cycles.
• Identify moments worth amplifying in real time and execute quickly.
• Bring deep knowledge of all-things style.
• Identify which style moments are internet stories and know how to frame them for a women-first, culture-forward audience.
• Proactively pitch video ideas tied to the style calendar, social chatter, and breaking news.
• Contribute to and help manage the social posting calendar and cadence.
• Engage with comments and community conversations to reinforce brand voice and deepen fan connection.
• Monitor social chatter and fan sentiment to inform content decisions.
• Create content designed to drive engagement, debate, saves, shares, and group chat moments, not just passive views.
• Edit quickly and confidently using Adobe Premiere Pro, CapCut, Final Cut Pro, or similar tools.
• Utilize strong instincts for pacing, captions, framing, audio, and storytelling optimized for mobile and short attention spans.
• Comfortable with creator-style, lo-fi production when it serves the moment.

Benefits

• Learn more about our culture and perks

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed