Freelance Publicist, Shopping & Commerce

Short Story

12d • Remote

About The Position

Short Story is hiring a freelance publicist to secure coverage where its petite-woman customer reads, including shopping roundups and gift guides at outlets such as Real Simple, InStyle, Good Housekeeping, and People, as well as stories in Harper’s Bazaar, The Cut, and WSJ. The publicist will set the media strategy and build relationships with editors, while bringing Short Story’s team into conversations with those editors. Short Story’s team handles samples, styling sessions, and scheduling.

The role focuses on commerce placements, fashion and lifestyle press features, affiliate guidance, media planning, positioning Short Story’s stylists as petite-fit experts, and tracking coverage outcomes. Success includes at least eight shopping-roundup or gift-guide placements, with at least three in priority outlets; at least two top-tier press features or expert quotes; new links from fashion and lifestyle sites; and a clear monthly assessment of which coverage drives signups.

This is a freelance contract role requiring approximately 10 to 15 hours per week, with heavier work during the first two months. The contractor invoices monthly, sets their own schedule, and works from their own setup. The position is remote within the US, starts in November, and has clear weekly milestones. The publicist will work closely with the CEO, Director of Growth, and Community & Marketing Growth Operator, and will help the company’s coordinator develop PR skills.

Requirements

• At least 6 years of experience in fashion, beauty, or lifestyle PR.
• Current relationships with shopping editors who respond to outreach.
• Recent success securing commerce placements that can be demonstrated.
• Knowledge of affiliate networks and fair commercial terms.
• Ability to give candid advice about what is and is not likely to secure coverage.

Nice To Haves

• Enjoys teaching and developing a coordinator’s PR skills.

Responsibilities

• Develop and execute a strategy to secure shopping-roundup and gift-guide placements at priority outlets.
• Secure features and expert quotes in top-tier fashion and lifestyle press.
• Advise Short Story on affiliate setup, commissions, and editor expectations.
• Build a ranked media list and coverage calendar around spring, Mother’s Day, back to work, and holiday periods.
• Position Short Story’s stylists as go-to sources on petite fit.
• Track each placement, including its link, traffic, and signups, and provide a clear monthly read on coverage-driven signups.
• Work with the Short Story team and its coordinator, helping the coordinator build PR skills.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed