Freelance Marketing Specialist (16 hrs/week)

Top Employers Institute•New York, NY

81d•Remote

About The Position

This freelance role supports regional growth by driving pipeline generation, ensuring structured campaign execution, and maintaining strong marketing operations and performance visibility. The role works closely with global marketing teams, sales, and external partners to ensure efficient, data-driven execution.

Requirements

2–5 years' experience in B2B demand generation, marketing operations, or performance marketing
Hands-on experience with Salesforce and Pardot (or similar CRM/automation tools)
Strong analytical mindset with ability to translate data into actions
Experience executing multi-channel campaigns (email, paid, inbound)
Comfortable working in a structured, performance-driven environment
Proactive, detail-oriented, and able to manage multiple stakeholders remotely

Responsibilities

Execute demand generation campaigns across email, marketing automation, and inbound channels
Translate campaign plans into structured execution within Salesforce and Account Engagement (Pardot)
Build and manage lead nurturing flows to support funnel progression
Ensure alignment between campaign setup, targeting, and regional commercial priorities
Coordinate with internal teams and agencies to deliver campaigns on time and to brief
Support continuous improvement of lead quality and conversion through testing and iteration
Monitor campaign and funnel performance across channels and dashboards
Analyse key metrics (conversion rates, lead quality, engagement) and identify optimisation opportunities
Drive data-informed improvements to campaigns, nurturing flows, and channel performance
Establish and track performance benchmarks to support continuous improvement
Apply automation and AI tools to improve execution efficiency, reporting, and insight generation
Support regular performance reviews with clear insights and actionable recommendations
Ensure consistent and reliable use of Salesforce and Account Engagement (Pardot)
Maintain campaign structure, naming conventions, and operational hygiene
Monitor data quality, segmentation accuracy, and system integrity
Support accurate reporting and dashboard maintenance for campaign and funnel performance
Ensure proper campaign-to-sales handover and lead flow processes
Collaborate with internal stakeholders (Sales, RevOps, Marketing) to ensure smooth execution and alignment
Support budget tracking and allocation in collaboration with the Marketing Director and Regional Director
Ensure campaign execution aligns with budget expectations and ROI objectives
Coordinate with internal teams and external partners to ensure efficient delivery
Provide visibility on performance, risks, and optimisation opportunities to key stakeholders