Freelance Content Creator – Vita Coco Arabia

The Vita Coco Company • Baltimore, MD

5d • Onsite

About The Position

Vita Coco is seeking a Dubai-based freelance content creator to produce locally relevant, social-first content for its Arabia Instagram and TikTok channels. This is primarily a creative production project, not a full social-media management role. The creator will work with the EMEA digital team to develop ideas, capture content, and deliver a consistent monthly bank of edited assets.

The expected monthly package is approximately 12–16 pieces of social content, including a mix of Reels/TikToks, photography, and carousels, plus 8–12 supporting Instagram Story tiles. Deliverables may include English and Arabic captions or on-screen copy, occasional Dubai event and activation coverage, edited final assets, and selected raw footage when required. The exact package will be agreed with the selected creator.

Content may cover Dubai lifestyle and culturally relevant moments; product-led video; day-in-the-life and POV content; food, smoothies, and everyday Vita Coco occasions; fitness, running, wellness, and active lifestyles; street interviews and mini-mic formats; event and reactive coverage; naturally adapted trends; and collaborations with relevant local communities and creators.

At the beginning of each month, the creator and Vita Coco will agree on content themes, priority moments, and deliverables. The creator will then develop concepts, film, and edit the agreed content, with feedback and approval from Vita Coco’s EMEA digital team. The project does not require full ownership of community management, paid media, influencer contracting, or wider channel strategy.

Requirements

• Be based in Dubai and available to capture content locally.
• Have a strong portfolio of Instagram Reels and TikTok content.
• Be confident filming and editing social-first vertical video.
• Be able to develop ideas, hooks, and simple scripts independently.
• Have a strong understanding of current Instagram and TikTok formats.
• Be comfortable appearing on camera when required.
• Be fluent in English.
• Be reliable, organised, and comfortable working to monthly deadlines.

Nice To Haves

• Strong Arabic content capability is highly preferred.
• Familiarity with Dubai and wider GCC culture and social trends.
• Experience creating content for food, drink, lifestyle, fitness, or wellness brands.

Responsibilities

• Develop concepts, ideas, hooks, and simple scripts for locally relevant social content.
• Film and edit social-first vertical video and other agreed content in Dubai.
• Produce an agreed monthly bank of social assets, including Reels/TikToks, photography, carousels, and Instagram Story tiles.
• Create English and Arabic captions or on-screen copy as agreed.
• Capture occasional event and activation coverage in Dubai and produce reactive content when needed.
• Coordinate monthly content themes, priority moments, deliverables, feedback, and approvals with Vita Coco’s EMEA digital team.
• Provide selected raw footage where required.
• Collaborate with relevant local communities and creators.

What This Job Offers

• Job Type: Part-time
• Education Level: No Education Listed