About The Position
Invisible Colors is seeking a senior, English-first freelance copywriter to turn brand strategy, positioning, and tone of voice into distinctive, compelling content for websites, landing pages, and digital campaigns. The role combines creative storytelling with conversion-focused performance and optimization for traditional search engines and AI-powered discovery platforms. The copywriter will help shape brand voice and structure content to connect with audiences, communicate brand value, improve discoverability, and perform across search engines, AI-powered search experiences, and generative answer platforms. The position collaborates with creative, strategy, and digital teams and requires maintaining high editorial standards while adapting work to different audiences, formats, and brand personalities. A strong portfolio and demonstrated results are emphasized over formal credentials.
Requirements
- Senior-level copywriting experience and a strong portfolio of published work across websites, landing pages, and digital campaigns.
- Native-level English writing skills, with exceptional command of tone, voice, structure, and storytelling.
- Demonstrated ability to translate brand strategy into distinctive, effective, conversion-focused copy.
- Strong working knowledge of SEO, including search intent, keyword integration, content structure, and on-page optimization.
- Understanding of AIO/GEO and how content can be structured to improve visibility and relevance in AI-driven search and discovery.
- Ability to balance search performance with brand voice, originality, and editorial quality.
- Strategic mindset, strong attention to detail, and ability to work independently in a fast-moving creative environment.
- Portfolio demonstrating creative excellence and measurable impact.
Responsibilities
- Develop compelling, on-brand copy for websites, landing pages, and digital campaigns.
- Translate brand strategy, positioning, and tone of voice into clear, consistent, engaging messaging.
- Write conversion-oriented content that balances creativity, clarity, and performance.
- Optimize content for traditional search engines (SEO) and AI-driven discovery (AIO/GEO).
- Apply knowledge of search intent, content architecture, semantic relevance, and discoverability.
- Structure content to improve visibility across search engines, AI-powered search experiences, and generative answer platforms.
- Collaborate with creative, strategy, and digital teams to align content with broader brand objectives.
- Maintain high editorial standards while adapting copy to different audiences, formats, and brand personalities.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Career Level
Senior
Education Level
No Education Listed
