Franchise Field Marketing Coordinator

FAT Brands Inc•San Francisco, CA

3d•$70,000 - $75,000

About The Position

The Franchise Marketing Coordinator is the in-market extension of the Round Table Pizza Marketing team, working directly with franchise partners and restaurants to strengthen local marketing execution, community presence, and brand consistency. The position is based within or near one of Round Table Pizza's largest DMAs and spends approximately 75% of working time in the field within the Bay Area. Remaining time is dedicated to planning, reporting, franchise follow-up, and internal coordination. The role requires regular car travel throughout assigned markets and occasional evening or weekend availability for community events, store openings, and major promotional activations. The coordinator supports franchisees with local marketing plans and community activations, audits restaurant-level marketing materials and campaign execution, assists with promotional and limited-time-offer launches, supports local media plans, and reports field observations and franchise feedback to the Senior Franchise Marketing Manager. The role also identifies community opportunities, competitive activity, recurring execution issues, and successful local programs that may be useful across the broader franchise network.

Requirements

1–3 years of experience in field marketing, local store marketing, restaurant marketing, community engagement, or a related field.
Strong interpersonal skills and confidence working directly with franchise owners and restaurant operators.
Highly organized, self-motivated, and comfortable working independently in the field.
Strong verbal and written communication skills.
Ability to manage multiple restaurant visits, events, and follow-up priorities simultaneously.
Strong attention to brand standards and executional detail.
Comfort identifying opportunities and proactively building community relationships.
Valid driver's license, reliable transportation, and willingness to travel extensively throughout assigned markets.
Ability to work occasional evenings and weekends based on business and community-event needs.

Nice To Haves

Restaurant, franchise, or multi-unit retail experience.

Responsibilities

Maintain a consistent presence in the Bay Area through frequent restaurant visits and franchisee meetings.
Build working relationships with franchise owners, operators, and restaurant teams, and serve as an accessible in-market marketing resource.
Support execution of local marketing plans developed with the Sr Franchise Marketing Manager, follow up on initiatives, and help remove execution barriers.
Identify franchisee marketing needs and communicate opportunities, challenges, and feedback to the Sr Franchise Marketing Manager.
Reinforce available marketing tools, resources, programs, and approved vendors.
Identify local marketing opportunities and build relationships with schools, youth sports organizations, community groups, local businesses, and potential partners.
Support franchisees with fundraising programs, team partnerships, sponsorships, community events, and other approved local activations.
Identify relevant community events, support local activation of national partnerships and brand initiatives, and attend priority events, store openings, and activations as a Round Table Pizza representative.
Capture successful local programs that could be replicated by other franchise partners.
Conduct regular restaurant marketing audits and confirm current, accurate, brand-approved POP, promotional signage, and marketing collateral are displayed.
Identify outdated, missing, damaged, or noncompliant marketing materials and work with franchisees and FBCs to resolve issues.
Verify restaurant-level execution of current campaigns, LTOs, and local promotions; document execution with photos and standardized field reports.
Identify recurring execution issues and recommend improvements to future marketing programs.
Support major promotional and LTO launches by confirming restaurants received and implemented required materials, communicating launch issues, and gathering franchisee and restaurant-team feedback.
Provide observations on guest-facing execution, competitive activity, and local market response, and support priority restaurants or markets needing additional assistance.
Support implementation of franchisee local media plans and document franchise participation and competitive media observed in the field.
Maintain an organized schedule and record of restaurant visits, franchise meetings, community opportunities, and activations.
Provide regular field reports to the Sr Franchise Marketing Manager; document franchise feedback, competitive activity, execution issues, and emerging local opportunities.
Track follow-up actions and ensure identified issues are resolved or escalated appropriately.
Share relevant photos, observations, and examples with the broader Marketing team and surface recurring themes that could inform promotional planning, LSM resources, or franchise communications.