Franchise Development Manager

Tommy's • Holland, MI

11d • Hybrid

About The Position

Tommy’s is looking for a Franchise Development Manager located in the Western half of the US to play a critical role in expanding the Tommy’s Express Car Wash brand in the West. This role will identify, recruit, and guide new franchisee candidates through the Franchise Development process by developing and executing strategies to attract qualified candidates, build strong relationships, and ensure a seamless and professional experience throughout the franchise development journey.

Requirements

• Advanced degree or equivalent formal training/certifications and experience required in business, sales, marketing, or a related field
• 2+ years of experience in franchise sales, business development, or a similar role.
• Proven ability to meet or exceed sales targets
• Technical savvy and proficient in Microsoft Office and CRM systems
• Excellent written and oral communication skills, including negotiation and relationship-building
• Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments
• Strong organizational and time management skills; ability to multitask and prioritize workload
• Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions
• High level of integrity and dependability with a strong sense of urgency and results-orientation
• Views customer care as high priority; exhibits a positive can-do attitude
• Displays a strong initiative and drive to identify gaps and fill them

Nice To Haves

• knowledge of franchise operations
• experience in the car wash industry
• working with mulit-unit franchise systems
• familiarity with FDDs and franchise agreements

Responsibilities

• Build a strong pipeline of prospective franchisees to support the company’s growth objectives of expansion
• Proactively source potential franchisee candidates through marketing campaigns, networking, and other outreach strategies
• Establish a presence in priority towns by meeting with chambers of commerce, local business brokers, and local owners/operators.
• Travel to tradeshows or meetings with prospective franchisees to network about franchise opportunities and build relationships
• Follow news for which other franchise concepts sign-up operators or multi-unit operators
• Evaluate candidate qualifications, financial readiness, and alignment with Tommy's Express brand values and goals
• Guide franchise candidates through every step of the franchise development process, from initial inquiry to franchise agreement signing
• Conduct qualification calls, presentations, and in-depth discussions about Tommy’s Express, including unit economics, marketing, operations, and support
• Deliver the Franchise Disclosure Document (FDD) and ensure candidates fully understand its contents
• Coordinate key meetings such as Discovery Days, ensuring all logistics and agendas align with company standards
• Coordinate with the legal team to achieve the full execution of franchise agreements
• Develop and maintain strong relationships with potential franchisees to build trust and confidence in the brand
• Act as a trusted advisor, addressing candidate questions and concerns promptly and professionally
• Foster a positive candidate experience by providing clear communication and timely updates throughout the process
• Work closely with internal teams (real estate, marketing, project management, and legal) to ensure a smooth transition from candidate to franchise partner
• Track and report on lead progress, conversion rates, and sales metrics to meet company goals
• Provide insights and feedback to improve the franchise sales process and recruitment strategies
• Support department projects and initiatives
• Other duties as assigned; duties and responsibilities may change at any time with or without notice.

Benefits

• Base pay and commission structure
• Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
• Dependent Care FSA with on-site Daycare options
• 401k match and complimentary financial planning services
• Paid time off and paid holidays
• Opportunity for continued education and tuition assistance
• Valuable learning and development program
• Significant ability to grow internally for motivated and strong performing team members
• Fun, energetic, family-oriented work culture with an emphasis on team member morale
• Growing nationwide brand / presence

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level