Franchise Business Development Representative

CareerPlug

3d•Remote

About The Position

CareerPlug is seeking a Franchise Business Development Representative (BDR) to join their team. This role is crucial for driving growth in the franchising sector by identifying and engaging potential franchise partners. The BDR will be responsible for opening doors and generating qualified leads for the Account Executive team, allowing them to focus on closing deals. CareerPlug provides innovative recruiting and HR software to over 60,000 companies, with a mission to help businesses hire and retain the right people. The company emphasizes a people-first culture, offering development opportunities and fostering a diverse and inclusive environment. This is a remote position within the U.S.

Requirements

Experience working directly with franchisors or franchise-related networks
Success prospecting and qualifying in a software/partnership motion
Strong phone/email chops
HubSpot (or similar CRM) fluency
Deeply connected in franchising (knows the players, the conferences, the culture)
Genuinely likes helping franchise leaders succeed
Curious prospector and a clear communicator
Organized and persistent without being pushy
Believes people-first tools (hiring + retention) are a competitive advantage and can tell that story
Experience in software or partnerships and understands a one-to-many motion (franchisors, dealer/licensor networks, associations, buying groups)

Nice To Haves

Existing relationships across franchise ecosystems (execs + FBCs) is a huge bonus!

Responsibilities

Build and own a named list of target franchisors and networks using an account-based strategy
Map each account by decision process, executive stakeholders, field support leaders, and key influencers
Conduct thoughtful outreach across channels, phone, email, LinkedIn, conference networking, and warm introductions
Leverage prospecting tools such as Seamless AI Buyer Intent and HubSpot Prospecting Agent to identify and prioritize high intent targets
Research sister brands and platform groups to expand within brand families and private equity portfolios
Advance warm introductions from partners, clients, and advisors, and keep conversations active with timely follow-up
Qualify opportunities and schedule sales qualified demos for Outside Account Executives with the right stakeholders in the room
Prepare AEs with concise discovery notes, meeting briefs, and clear next steps for a smooth handoff
Coordinate with marketing on campaigns and conference plans to ensure strong pre-event and post-event engagement
Maintain accurate activity, contacts, and account data in our system of record, HubSpot
Represent CareerPlug at industry events and occasional on-site meetings with franchisor leadership