Fractional Growth Marketer

Prime Connected•Omaha, NE

12h•Remote

About The Position

We're a national B2B services company looking for a hands-on Fractional Growth Marketer to help us build a repeatable outbound pipeline engine. We already know: who we want to target, the industries we want to grow in, and the buying triggers that create opportunity. What we need is someone who can take that strategic direction and turn it into: conversations, meetings, and qualified pipeline. This is not a traditional marketing role. This is a build-and-execute growth role focused on outbound pipeline generation.

Requirements

Has built outbound or demand generation systems from scratch
Can demonstrate real pipeline/results from past campaigns
Is highly execution-oriented and moves quickly
Understands how to reach operational and technical buyers
Is comfortable building systems in fast-moving environments

Nice To Haves

Experience in construction, infrastructure, healthcare systems, field services, or technical B2B environments is a plus--but not required.

Responsibilities

Translate ICPs and buying triggers into focused outbound campaigns
Develop campaign structure, targeting, messaging, and execution plans
Build target account lists
Identify and source the right decision-makers and stakeholders
Create and launch outbound sequences across Email and LinkedIn
Develop messaging focused on real operational pain points and business outcomes
Generate qualified conversations and meetings
Track campaign performance and optimize based on results
Recommend and help implement a simple CRM structure (likely HubSpot CRM)
Establish a repeatable outreach and follow-up process
Ensure activity and pipeline are measurable
Assist with lightweight supporting assets: Landing pages, Case studies, Credibility materials