Fractional Director of Growth Marketing

Sportsdigita•New York, NY

1d•Onsite

About The Position

We are seeking a Fractional Director of Growth Marketing to serve as the senior marketing leader for our organization. You will run and direct the marketing team day to day, own the function end to end, and sit at the leadership table as the strategic mind behind every marketing decision. You will partner closely with the sales team to align on pipeline goals, analyze lead quality and conversion data, and translate what's working in the market into smarter programs. This role carries the full scope and accountability of a Head of Marketing, structured as a fractional engagement to match where we are as a business today.

Requirements

8–12+ years of marketing experience, with meaningful time running a team as a senior leader or head of marketing
Demonstrated ability to direct, manage, and develop a marketing team, this is a people leadership role, not a solo contributor role
Deep fluency in demand generation, lead analysis, and revenue marketing, you speak the language of the revenue team
A strategic thinker first: you bring recommendations, not just reports and you can back every recommendation with data
Strong sales-marketing partnership experience; you've built the alignment, not just described it
Comfortable in the C-suite: you present to leadership with confidence, clarity, and a clear point of view
Experience in B2B SaaS or tech-enabled services
NYC-based required for in-person collaboration with the leadership team

Nice To Haves

Fractional or consulting background a plus

Responsibilities

Run and Direct the Marketing Function
Set team structure, roles, and performance expectations — and enforce them
Run team rituals: weekly standups, sprint planning, monthly reviews, and quarterly planning
Be the person the team rallies around — the decision-maker who unblocks, redirects, and leads
Build a culture of strategic execution: every tactic should ladder to a clear business outcome
Partner directly with the sales team to align on MQL/SQL definitions, pipeline targets, and feedback loops
Participate in sales-marketing syncs to understand what's working in the field and what isn't
Build programs that directly support the sales motion — from top-of-funnel awareness to late-stage enablement
Ensure marketing and sales are operating from the same playbook on ICP, messaging, and timing
Hold joint accountability with sales leadership for pipeline contribution and funnel conversion
Analyze the full lead funnel: volume, source, quality, conversion rates, time-to-close, and cost per acquisition
Identify where leads are breaking down and make data-backed recommendations to fix it
Track and report pipeline influence and channel performance
Present regular performance updates to executive leadership with clear findings and a recommended path forward
Use insights from lead and sales data to continuously refine targeting, messaging, and channel mix
Set the overall marketing strategy aligned to revenue, pipeline, and brand goals — not just a plan, but a point of view
Define positioning, messaging, and go-to-market approach across segments and channels
Advise executive leadership on market trends, competitive shifts, and growth opportunities
Make the call on where to invest, where to pull back, and why — and defend it with data
Build and maintain the quarterly and annual marketing roadmap with clear milestones and owners
Own the full demand gen engine: SEO, paid media, email, content, events, and partnerships
Build programs that generate qualified pipeline, not just volume, but the right leads at the right time
Optimize the funnel from first touch through to closed-won, in lockstep with sales
Set attribution models and ensure marketing impact is visible, credible, and tied to revenue