Fractional CMO — Turning Marketing Strategy into Measurable Growth (Remote)

How to Manage a Small Law Firm•Miami, FL

2d•Remote

About The Position

How To MANAGE a Small Law Firm (HTM) is seeking a Fractional CMO to serve as a marketing partner to a portfolio of law firm clients. This full-time W-2 executive role involves setting strategy, building systems, coaching owners, and driving measurable growth for clients without the need for business development. The company is the nation's leading provider of Fractional C-Suite services for solo and small law firms.

Requirements

12+ years of senior marketing leadership.
10+ years specifically holding the title of Chief Marketing Officer or Fractional CMO.
Sustained, concurrent experience managing multiple client relationships at the same time.
Experience advising small to mid-sized businesses ($5M–$30M+ revenue) as primary, ongoing clients.
Must currently reside in AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, or WA.
Authorized to work in the U.S. without sponsorship.
Data-driven approach.
Skilled at coaching non-marketing executives.
Bachelor's degree or equivalent leadership experience.

Nice To Haves

Legal, agency, or consulting industry experience.

Responsibilities

Serve as the marketing partner to a portfolio of law firm clients.
Set marketing strategy for clients.
Build marketing systems for clients.
Coach law firm owners on marketing.
Drive measurable growth for clients.
Own brand strategy & positioning.
Manage marketing execution across digital and traditional channels.
Oversee performance and metrics, including KPIs and analytics tied to decision-making.
Mentor owners and internal marketing teams.