Director - Integrated Marketing & Growth Strategy

JCB North America•San Antonio, TX

21h•Onsite

About The Position

The successful applicant will join a dedicated, highly motivated team that is responsible for providing an effective integrated strategic marketing program to grow awareness and demand for the JCB Brand. The incumbent is specifically responsible for developing and deploying, measurable, strategic marketing activities, reaching targeted customers and industry influencers. Responsibilities include extensive interaction with cross-functional team members in line with NA business objectives.

Requirements

Bachelor’s degree in marketing, communications or related field, ideally with post-graduate degree in General Business or Marketing.
Minimum seven years’ experience in business management roles, industry experience a plus.
Strong knowledge of digital and traditional media with ability to develop new strategies to reach and influence customers.
Experience leading transformational projects and developing high-performing teams
Proven success in launching new products and/or services into new and existing markets.
Challenger Mindset: strong desire to challenge the Status quo and willingness to take disruptive decision
Overhead budgeting, forecasting and tracking at a deep level
Excellent planning, organizational and delivery skills
Strong collaborative, interpersonal and presentation skills, with experience working with and influencing colleagues at all levels
Knowledge of Salesforce, Eloqua Marketing Automation System, Optimizely CMS, Digital Asset Management or equivalent Cloud-based software platforms
Data-Driven Decision-Making to fuel Retail and Market share Growth

Responsibilities

Work closely with Vice President of Marketing to establish centers of expertise across the Marketing Team including CRM/Customer Lifecycle Management, Demand Generation and Content Generation
Utilize CRM systems, SEO/SEM, marketing automation, and analytics tools to track key initiatives effectiveness and inform key stakeholders
Implement and Lead Monthly GTM Cycle and ensure tight execution of the plan and cohesion with Commercial and Product marketing teams. Develop and implement processes to improve team productivity and speed to market.
Lead Strategic Growth Initiatives and ensure tight execution of the plan across Marketing, Commercial/Sales, Network Development and other key stakeholders
Demonstrate a relentless focus on retail and Market Share performance through effective leverage of marketing tools and dashboard management. Implement a Retail Operations Mindset in North America
Work closely with Global team on implementing a true life-cycle management, CRM and Marketing Automation process to retain and conquest customers. Manage customer touchpoint and direct/CRM marketing activities.
Develop and oversee a digital and web-based marketing strategy and ongoing maintenance program.
Be the central architect in designing a digital marketing system that can support Dynamic Creative Optimization paid media
Develop and track appropriate metrics to evaluate and report on effectiveness of assigned marketing activities. Ownership of the Marketing Performance Dashboard
Develop tailored content for presentations that highlight the value proposition of the JCB solution.
Other duties as assigned.