Founding Sales Lead
About The Position
accessiBe is seeking an experienced, creative, and hands-on sales leader to establish the go-to-market strategy for a new product line of AI-powered developer tools. This role is for an individual contributor who will be the first dedicated seller for the product, responsible for building pipeline, leading discovery, running demos, and closing early customers. The position involves significant strategic ownership, including defining target customers, key messaging, and sales entry points. As the product line matures, there is potential to build and lead a sales team. The company emphasizes passion for web accessibility, rapid change, excellence, and sincerity.
Requirements
- 7+ years of experience in B2B SaaS sales, with a consistent track record of meeting or exceeding revenue targets.
- Proven experience selling technical products to technical buyers, such as engineering, R&D, product, DevOps, or security leaders.
- Experience as an early or first seller for a new product, market, or business line, with direct involvement in building the sales motion from the ground up.
- Strong technical curiosity and the ability to understand developer workflows, demonstrate a technical product credibly, and connect its capabilities to business value.
- A highly hands-on, adaptable approach. This is a senior individual-contributor role that requires direct execution across every stage of the sales process.
- Strong cross-functional experience working with Product and Marketing to translate customer feedback into product, positioning, and GTM decisions.
Nice To Haves
- Experience selling developer tools & AI products
- Familiarity with GitHub, CI/CD, software-development workflows, or agentic AI products.
- Familiarity with digital accessibility or compliance-related software.
Responsibilities
- Own the full sales cycle for accessiBe’s new AI-powered developer tools, from pipeline creation and discovery through technical evaluation, negotiation, and close.
- Identify and test the strongest customer profiles, buyer personas, use cases, messaging, and sales entry points.
- Build a focused pipeline through creative, hands-on prospecting and close collaboration with existing Sales and Marketing teams.
- Develop a repeatable discovery, demo, evaluation, and sales process.
- Work closely with Product and Marketing to shape positioning, demand-generation programs, sales materials, and product demonstrations.
- Surface buying triggers, objections, competitive insights, adoption barriers, and product gaps.
- Create a structured feedback loop between customers, Product, Marketing, and the broader GTM organization.
- Turn early customer successes into references, case studies, and a scalable commercial playbook.
Benefits
- Commission (OTE ~$225-275K)
- Career planning and growth opportunities
- The opportunity to be a key employee at the world leader in online accessibility
- Equal opportunities
- Diversity and inclusion initiatives
- Accommodation for individuals with disabilities or special needs
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
