Founding Marketing Lead

Outsmart • Los Angeles, CA

20h • Remote

About The Position

Outsmart is a mission-driven, early-stage startup reimagining higher education for the age of AI by creating an entirely new collegiate experience that expands access and opportunity. Backed by $38M from top venture firms including Khosla Ventures, Forerunner, DST Global Partners, and Lightspeed, the company is led by former Duolingo executives and a founding team that also includes Emmy Award winners. With a strong culture centered around high-impact, detail-oriented team members, Outsmart is already seeing significant traction, generating 1–5 million weekly organic views on social media.

Requirements

• 8+ years of experience in marketing in consumer technology.
• Built and scaled organic or viral growth for a fast growth consumer product.
• Curiosity and intellectual drive.
• Ability to move comfortably between strategy and execution including dealing with ambiguity.

Nice To Haves

• Strong instincts for Gen Z.
• Strong analytical instincts, you care about ideas, but even more about their impact.

Responsibilities

• Help us find repeatable ways to grow Outsmart.
• Look across channels, identify opportunities, form hypotheses, and test them quickly and scrappily.
• Owning PR and finding ways to earn free and scalable attention.
• Developing and running creator strategies.
• Building our YouTube presence.
• Discovering and implementing new growth strategies.

Benefits

• Competitive salary, equity, and benefits
• Healthcare for you and your dependents (medical, dental, and vision)
• Parental leave for any full-time employee (birthing, non-birthing, and adoptive parents)
• 15 PTO days per year, a winter break, and 12+ paid company holidays per year
• Remote work days
• Lunch provided in-office daily
• Working with super talented people who want to make a difference in the world

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed