Founding Marketing Lead
About The Position
Network Right is seeking a Founding Marketing Lead to build and scale their inbound marketing engine. This role offers exposure to a fast-moving, high-growth environment with direct impact on pipeline and revenue. The ideal candidate will leverage AI-powered marketing infrastructure, build upon an existing brand foundation, and make inbound marketing outperform outbound. This is a "one-to-ten" role, not a "zero-to-one" role, requiring the ability to assess current marketing efforts, optimize or cut what isn't working, and consistently feed the sales team with qualified leads. The position demands a data-driven approach, confidence in channel assessment, and the strategic use of AI for various marketing functions. The role requires a blend of strategic brand architecture and hands-on growth marketing, with a focus on SQLs and pipeline generation over vanity metrics.
Requirements
- 5 to 7 years of marketing experience in a services-oriented business.
- Demonstrated ability to use data for decision-making and prove channel performance before scaling.
- Experience managing or evaluating external vendors and optimizing their performance or replacing them when necessary.
- Deep hands-on familiarity with SEMrush, Google Analytics, HubSpot, Webflow, Clay, Apollo, and Google My Business.
- Understanding of how SEO, content, social media, and sales enablement connect and the ability to own all aspects.
- Sales-led thinking, prioritizing SQLs over impressions.
- Experience using AI as core infrastructure for drafting, research, production, and analysis.
- Intellectual curiosity and an analytical mindset for fact-checking messaging and ensuring business accuracy.
- Comfortable operating as a one to two-person function in the short term and owning output personally before building a team.
- Authorized to work in the United States without sponsorship now or in the future.
Nice To Haves
- Background in HR tech, PEOs, HRIS systems, or recruiting tools.
- Experience building sales enablement content and training a sales team to use it independently.
- Familiarity with building AI-powered marketing infrastructure from scratch.
- Experience managing a marketing function through a period of rapid company growth.
Responsibilities
- Audit and evaluate existing vendor relationships (design agency, SEO firm), determining value and making decisions on retention, optimization, or replacement.
- Amplify existing SEO efforts and expand into new inbound channels to generate pipeline for the sales team.
- Run website experiments focused on pricing page layout, time-on-site optimization, and conversion rate improvements.
- Translate Network Right's story into clear, high-value narratives targeting the pain points of IT decision makers, founders, and operations leaders at high-growth companies.
- Build and enforce brand consistency across all touchpoints, including AI-generated content, email signatures, onboarding materials, sales collateral, and social media.
- Enable the sales team to self-serve pre-approved, on-brand content using approved messaging trained on HubSpot data and recorded sales conversations.
- Own marketing KPIs and performance reporting, analyzing historical SEO and inbound data to identify untapped growth opportunities.
- Build reporting that clearly demonstrates performance, identifies areas for improvement, and guides investment decisions, focusing on pipeline and revenue dashboards.
- Leverage AI tooling (e.g., Claude, ChatGPT) as core infrastructure for content generation, traffic analysis, workflow automation, and performance optimization.
- Drive content strategy, including case studies, client success stories, and social posting, to build domain reputation and authority.
- Own demand generation strategy, messaging and positioning, growth infrastructure, content, experimentation, and performance reporting end-to-end.
- In the first 30-60-90 days: audit vendors, branding, and inbound performance; analyze SEO progress; establish KPIs; identify channel expansion opportunities; and measure success by workflows transformed.
Benefits
- 100% covered health, dental and vision insurance for employee, 50% for dependents
- Paid Parental Leave
- HSA/FSA eligibility
- 401(k) + 4% company matching
- Annual Bonus Program
- Flexible Time Off
- Flexible certification and learning stipends and reimbursements
- Biannual company retreats
- Social events
- Wellbeing events and programs
- Home internet and mobile reimbursement
- Monthly meal stipend
- Commuter benefits
- Onsite meals and snacks
- Dog-friendly office
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
