Founding Marketing Lead

talentpluto • New York, NY

1d • Onsite

About The Position

This is the company’s first dedicated marketing hire at a venture-backed healthcare technology company building AI software for health systems. The role takes over marketing, which has previously been run by the leadership team, and owns the company’s brand and narrative hands-on, without a team or agency. The work centers on product marketing and storytelling, including customer stories, testimonials, and case studies; execution of an established conference and executive-dinner strategy; and ABM, SEO, and GEO. Success is measured by influenced pipeline and competitive deals won.

Requirements

• 3–5 years of B2B marketing experience.
• Enterprise healthcare marketing experience and an understanding of how health systems buy and who the key influencers are.
• Growth-stage startup experience and ability to wear multiple hats.
• Strong writing skills, including case studies, LinkedIn posts, and long-form content.
• Ability to distill complex technology into simple, repeatable narratives.
• A clear point of view on design and visual identity.
• Comfort with hands-on execution, including writing, organizing events, and pitching reporters.
• Ability to work onsite in New York five days a week.

Responsibilities

• Own product marketing end to end, including proactively sourcing customer stories, testimonials, and case studies from customer data and conversations.
• Write and own the company’s LinkedIn presence and website copy, working alongside existing designers.
• Define and sharpen positioning and messaging for an enterprise healthcare audience.
• Execute the field marketing calendar, including conferences, executive dinners, and events.
• Run ABM campaigns and own SEO and GEO presence.
• Build market trust through events, community building, and strategic partnerships.
• Pitch reporters and manage inbound press interest.
• Partner with designers to craft materials that meet a high visual bar.
• Keep product marketing and customer storytelling closely aligned with product and customer success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed