Founding Marketing Lead - Social Media App

Rounder•New York City, NY

17h•Onsite

About The Position

Rounder is an early-stage startup, venture-backed social platform for the betting generation. You join your friends on the app and create bets, talk trash, and settle scores, from betting on the Oscars and the Super Bowl to who Ella will bring as a date to the party on Saturday. We cover sports, pop culture, and everyday life, and you can form private groups. You earn your bragging rights and banter on any prediction. The Founding Marketing Lead will own all of marketing at Rounder. This includes strategy, brand, social, PR, community, events, organic, web, growth hacking, email, and the creative behind our paid ads. We are already running ads through an agency and have early creator and community programs. What we do not have is the person who sets the strategy, decides what Rounder sounds like, and makes the brand show up every day in the places our users already are. The brand opportunity is big. Rounder sits where sports, pop culture, and group chat humor meet, and the product generates its own content: the receipts, the hot takes, the bad calls on the record. The right person will turn that into a voice people follow and a set of communities people want to be in. This position will be hands-on in creative, campaign development and management, and tracking, with the keen ability to change course as needed. You will also work closely with the leadership team to develop marketing strategy as we grow and scale.

Requirements

4-8 years of experience in social media marketing and growth.
Minimum of 4 years of hands-on experience with social media posting and running campaigns.
2+ years of recent experience working with stakeholders to plan and develop strategy.
Fluent in the culture our users live in: entertainment, sports, reality TV, awards, etc.
Experience building a consumer brand's voice and presence more than once, ideally in sports, entertainment, gaming, or a social app.
Proven ability to grow accounts, campaigns, or communities and demonstrate business impact.
Strong writing skills and social media presence.
Experience with the latest marketing tools.
Experience managing vendors and agencies.
Knowledge of PR and experience landing coverage without a large budget.
Experience tracking work and changing course based on data.
Ability to plan weeks in advance while reacting in minutes to live events.

Nice To Haves

Experience at an early-stage startup.
A portfolio or site showcasing success in building a consumer brand's voice.

Responsibilities

Develop and execute marketing strategy, including positioning, messaging, and campaign planning.
Define and maintain the brand voice across all platforms (app, social media, ads, press).
Manage Rounder's social media accounts (X, TikTok, Instagram, etc.) and develop topic-account strategies.
Engage in daily posting, live moment coverage, and reactive content creation.
Develop and implement PR strategies, including launch announcements, founder stories, and media relations.
Build and manage community programs, including creators, campus ambassadors, and fan communities.
Own the creator playbook and briefs.
Manage marketing tools, freelancers, the first social media manager hire, and the budget.
Track marketing performance and adjust strategies based on data.
Plan and execute campaigns around key cultural moments, sports seasons, and live events.